ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter. Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations

Agency 284

Agency Interviews Journalism Instagram 284

Awario

JUNE 10, 2020

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences.

Analysis 173

Analysis Tools Social Media Brand 173

Agility PR Solutions

JUNE 10, 2020

Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research from independent PR firm partnership Worldcom Public Relations Group examining of the confidence and concerns of execs. While Portugal saw the most significant fall in […].

Crisis 153

Crisis Groups Publicity 153

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . In some cases, principles that were always true have simply taken on even greater importance.

Media 104

Media Pitching Trends Resources 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 10, 2020

Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending. Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a global hesitation of whether or not to fund campaigns during a crisis and an uncertain time. However, even before the crisis, the […].

Brand 130

Brand Branding Crisis Marketing 130

Awario

JUNE 10, 2020

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it. The new normal suggests you spy on your competitors and assess how they approach their digital marketing strategies, and from there implement tactics that will generate leads from every possible channel.

SEO 86

SEO Marketing Strategy Brand 86

Agility PR Solutions

JUNE 10, 2020

A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and local media during the coronavirus crisis. The panelists explored fixes that can be immediately adopted by the government, […].

Government 78

Government Media Local Crisis 78

NewsWhip

JUNE 10, 2020

Recently, we wrote about the top German publishers of the last year , to see which were the most engaged, and what articles had driven engagement. That series continues here, with our look at Italian content. . Engagement to Italian content over time . Engagement to Italian content was fairly stable throughout most of 2019, hovering at around 40 million engagements per week.

Journalism 78

Journalism Web Local Groups 78

Agility PR Solutions

JUNE 10, 2020

One of the ways that CMG Communications secure national and regional coverage for their clients is through awareness days. Popular examples include International Women’s Day, World Book Day and Wear it Pink Day. And while it’s true that the media may be a little wary of the more contrived campaigns (it’s not uncommon to see journalists tweeting […].

Strategy 78

Strategy Internal International Examples 78

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Communications

Muck Rack

JUNE 10, 2020

What do clients need from PR pros right now?

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Axia PR

JUNE 10, 2020

Why is news coverage so important for franchises? Positive news coverage helps to improve your franchise’s reputation. It also places your business top of mind for prospective customers as well as those looking for franchise opportunities, especially in local areas where your franchise doesn’t have a footprint. So how does a franchise or franchisor get in the news?

Local 62

Local Reputation 62

HMA Public Relations

JUNE 10, 2020

How do you show gratitude? Our new PRGN partner, Ghidotti Communications and therapist Ken Clark challenge us to give gratitude by saying, "thank you" a billion times. Click the link for a few suggestions on how to show your thanks. The post Thanks A Billion appeared first on HMA Public Relations.

Communications 56

Communications Publicity How To 56

wiredPRworks

JUNE 10, 2020

Who loves video games? Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. And, every summer my family talks about what’s next at E3. But, 2020 is different. This year, like most every other event, #IGNSummerOfGaming is going all digital. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings.

Video 52

Video Local Tools Conference 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer