Wed.Sep 13, 2017

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences.

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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in how we prepare for and respond to hurricanes, for one thing.

Airlines 149
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The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

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Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns a few weeks ago. That’s because large CPG companies like Procter and Gamble have been firing agencies and/or pulling back on spending.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as s

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Live Coverage Never Ends

HMA Public Relations

Live television coverage has always enthralled us and it is everywhere! One of the live shows that Scott usually tunes into is called Live PD on A&E. [Click below for more]. The post Live Coverage Never Ends appeared first on HMA Public Relations.

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Utah’s economy: Transformed by great PR

BradleyPR

Utah is most often known for skiing, Mormons, large families and national parks. In recent years, the beehive state has also made huge steps towards becoming an economic powerhouse by using very specific PR strategies. As a result, Utah has been voted as the best state economy in the United States for the second year [.].

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Ten things I learnt from my trip to Cuba

Norton's Notes

Two weeks ago I returned from Cuba with my family, it was an eye-opening trip and I learnt a lot about a country that I knew very little about other than the critical role it almost played in World War Three and the revolution with Fidel Castro. The last week’s events have really saddened me as Hurricane Irma has torn through the country with devastating effects.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A crowdsourced post for a 6th form student on routes in public relations

Stephen Waddington

Ask a dozen people for advice on how to land a job in public relations and you’ll get a dozen different answers. An event in London on 26 September will aim to make sense of the public relations market for people starting out. I had an email from Monique Ebanks-Clarke, a recent 6th form leaver recently, asking for advice on routes into public relations.