Thu.Jul 22, 2021

How to Optimize Messaging and Soundbites to Drive Success

Onclusive

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding.

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10 ways journalists wish PR pros understood their work

PR Daily

Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers. The media landscape keeps changing—and after COVID-19, that change has been accelerated.

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5 reasons to include user-generated content in promotional campaigns

Agility PR Solutions

Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms.

5 principles to guide crisis communication

PR Daily

A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on. Infectious disease outbreaks have killed more people than hurricanes, wildfires or earthquakes.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How PR can help your family business compete with larger companies

Agility PR Solutions

Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has.

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Crisis communications master class by Marcus Rashford

Stuart Bruce

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications.

Culture accelerators: How CEOs drive bottom-line impact with strong company culture

Agility PR Solutions

Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the bottom line.

Overcome Challenges in Your Industry

PR for Anyone

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its status quo.

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Lyft and Ford partner to offer driverless rides, most Americans support regulation of big tech, and J&J addresses opioid lawsuit deal

PR Daily

Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Can't-Miss Media and Journalism Podcasts

Cision

No matter your interest, there’s a podcast for it. If you're getting back to commuting, we recommend these media and journalism podcasts. Media Blog

PR Tips for a Rebrand

HMA Public Relations

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand. PR Observations and Preferences

UK Media Moves including BBC News, FT, Fabulous Magazine and more

Cision

Several senior appointments made at BBC News; FT appoints Robin Harding as Asia Editor; Kelly Allen appointed Celebrity Editor at Fabulous Magazine. Media Blog

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Why data is key for mutually beneficial relationships with journalists

Muck Rack

Why data is key for mutually beneficial relationships with journalists

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Making the Case for the Hybrid-Work Model

PRSay

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility.

Why do we continue to be loyal to our corporate employers when they’re not loyal to us?

Communications Conversations

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times.

CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Bianchi Biz Blog

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show.

Why do we continue to be loyal to our corporate employers when they’re not loyal to us?

Communications Conversations

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Top Public Relations Blogs for PR Pros in 2021

wiredPRworks

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor!

“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days.