Wed.Oct 21, 2020

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The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

Cision

To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Media 349
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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trend

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De är nominerade i topp 20 när Cision PR Influencer Award firar 10 år

Cision

Cision PR Influencer Award delas ut för 10:e gången den 26 november 2020 och idag offentliggörs de 20 PR-konsulter som är nominerade i år.

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PR, Attention, and Trust

The Proactive Report

We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques. Communication is the bedrock of PR. And gaining attention, affinity, and trust is the goal of PR.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Black History Month Employee Spotlight: Yasmin Basusi

Cision

This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee.

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Introducing Crisis Dashboard

NewsWhip

Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

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COVID silver lining? Company culture may have actually improved during pandemic

Agility PR Solutions

Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What 2020 has taught us about culture, the company surveyed more than 800 […]. The post COVID silver lining?

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6 steps to generating more sales with social listening

Awario

When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of.

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7 strategies for increasing employee satisfaction in your company

Agility PR Solutions

Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous salary is great, but employees demonstrate time and time again that […]. The post 7 strategies for increasing employee satisfaction in your company appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How fake accounts on social media affect you

Awario

In this article, we explore how fake accounts affect your news feed, your behavior, and your brand.

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Considerations Before Relocating for a PR Job

Culpwrit

By Luke Smith Moving is stressful, especially these days. A lot of factors have to be kept in mind when it comes to picking up and starting life in a new location. Relocating for a PR position comes with an extra set of considerations that you will have to make. Facing a pandemic economy and […]. The post Considerations Before Relocating for a PR Job appeared first on culpwrit.

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Media Moves at The Philadelphia Inquirer & The New York Times, Washington Examiner Hires Managing Editor

Cision

Emily Schmall joins The Times, Janet Alvarez joins The Philadelphia Inquirer, and more.

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Wishing for a Better 2021? You’re Going to Need a Plan.

Barokas

“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” How indeed? This year has put even the most resilient and scrappy professionals to the ultimate test. Making a plan seems futile on a good day. But my client, rather than punting in frustration, or offering a cliché reflection on optimism, instead gave a tangible, actionable response to the question.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Critical Mention Launches Podcast Monitoring

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the addition of Podcast Monitoring to its Earned Media Suite. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts. Adding podcasts also expands Critical Mention’s industry-leading content, which already includes global TV, Radio, Online News, Licensed Content and Social Media Monitoring.

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Five quick ways to curate industry content for your blog

Axia PR

Here are the smartest content curation hacks to supercharge your marketing efforts. Creating fresh and valuable content is an organic way to increase engagement. And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. Content curation is a continuous process and can become tedious without the right content curation strategies.

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The crisis communications lessons of Gettysburg

Muck Rack

The crisis communications lessons of Gettysburg

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How to get PR wins during election season

HMA Public Relations

This year, Arizona has seen more political ads than ever before, so how can PR pros cut through the noise? Click the link to read a few tips from Autumn! The post How to get PR wins during election season appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Key Marketing Trends for 2021

Konnect Agency

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. From a shift to working from home and a fast acceleration in digital adoption to cautious spending due to economic uncertainty, 2020 will go down in history as a make or break year for brands across industries.

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Assignment of sub-contracts – benefit and burden, risk and reward in the TCC

Practical Law Construction

When a project goes so poorly that an employer feels obliged to terminate its main contractor, the employer will often take an assignment of various sub-contracts. But what exactly does it mean to “assign a sub-contract”? Of course, the employer may also claim against the main contractor for delay damages , additional costs to complete and so on, and the main contractor may wish to pass down its liability to the sub-contractor(s) whom it blames for the problem.

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Games People Play: Go Viral! Aims to Debunk COVID-19 Misinformation

PRSay

On Oct. 26-29, PRSA will host its annual International Conference — which will be held virtually for the first time and is themed “ Strategic Communications: Navigating a World Disrupted.” Dr. Sander van der Linden , who is an associate professor of social psychology in society and the director of the Cambridge Social Decision-Making Lab in the Dept. of Pyschology at The University of Cambridge, will participate in an Oct. 28 General Session panel discussion on misinformation.

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