Why Should You Manage Your Press Contacts With a PR CRM?
Prowly
NOVEMBER 15, 2020
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might still be using good old Excel for press contact management. There’s nothing wrong with that, except… it […].
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