Business Wire

NOVEMBER 18, 2019

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time. However, in hundreds of organizations, public relations is still not part of an integrated communications team and considered an afterthought.

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Brand Branding Publicity Communications 150

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 billion that year to exactly zero in 2018.

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Policies Newspapers Corporate Examples 149

Ronn Torossian

NOVEMBER 18, 2019

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on.

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Marketing Company Strategy Brand 276

Cision

NOVEMBER 18, 2019

Jess Testa joins The Times to cover fashion, Jennifer Ortakales promoted at Business Insider, and more.

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Fashion Report Media Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

NOVEMBER 18, 2019

A recent experiment conducted by Microsoft’s Japan arm tested the effect of a shorter work week on employee productivity. The results speak for themselves. In a recently released report , productivity jumped by 40 percent during this experiment. All other working conditions during this abbreviated work week remained the same: the employees were still paid the same amount, and they still had to perform the same amount of work.

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Employee Course Meeting Company 87

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails. But, on that rare occasion, brand journalism can flourish.

Journalism 74

Journalism Brand Branding Advertising 74

Agility PR Solutions

NOVEMBER 18, 2019

Communicators are privy to a host of new outreach methods for engaging customers and prospects, but according to new research from cloud communications platform Twilio, despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses. The firm’s new report, Consumer Engagement Practices for 2020, aims […].

Brand 80

Brand Branding Consumer Report 80

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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Viral Radio Media Sports 70

Agility PR Solutions

NOVEMBER 18, 2019

Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn’t mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do. However, there are many other ways to […]. The post Solid strategies for extending the online reach of your blog appeared first on Agility PR Solutions.

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Blogging Strategy Analysis Publicity 74

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Communications

Reputation Us

NOVEMBER 18, 2019

Nonprofit Reputation Program. Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit Reputation Program.” Click here to nominate. In partnership with the NAO, RepUs is offering one NAO Nonprofit Member with six-months of pro bono reputation management support (a value of $14,000).

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Nonprofit Reputation Crisis Management Training 60

Agility PR Solutions

NOVEMBER 18, 2019

Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed. The new report from PR, branding and content services firm Infinite Global and management consulting and executive […].

Marketing 72

Marketing Resources Technology Consumer 72

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County. Lily, thanks so much for being here, I appreciate it.

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Data Privacy System Crisis Communications 60

Agility PR Solutions

NOVEMBER 18, 2019

After last month’s pre-World Series public relations fiasco involving their then-Assistant GM, the last thing the Houston Astros needed was one of their former players outing them as shameless rule-breakers. But to paraphrase the principle of karma, what goes around comes around. The latest Astros scandal to be brought to light—accusations of using technology to […].

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Technology Publicity Crisis 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

NOVEMBER 18, 2019

The Mirror PR and crisis consultant Mark Borkowski said the Duke of York’s BBC interview about his dead paedophile friend was ‘how not to do PR’ and ‘like watching a man in quicksand’ Read full article here: [link].

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Interviews Crisis 60

Agility PR Solutions

NOVEMBER 18, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Teaganne Finn (@teaganne_finn) is now covering breaking news. She was previously covering agriculture. Bloomberg News: Supriya Batra (@batrasupriya) has been named Digital News Editor, based in […].

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Agriculture Twitter Industry Media 60

Mark My Words

NOVEMBER 18, 2019

The Mirror PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations. “I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Mr Borkowski said he would not have advised Andrew to do the interview, adding that his comments on the show will ̶

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Interviews Crisis Media Publicity 60

Konnect Agency

NOVEMBER 18, 2019

Values. Every company and every individual has them. Whether we publicly announce them, personally accept them, put them up on walls, share them on our social media platforms or mention them in our conversations- we tend to live by them. From the moment I started Konnect, we’ve had values we stood by as a public relations agency – values that showed our diligence for the work we do, our pride in the clientele we represent, our collaboration with one another – and most of all – our passion for th

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Company Agency Conference Measurement 60

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Publicity

Mark My Words

NOVEMBER 18, 2019

The Sun And public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: [link].

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Crisis Publicity 60

Muck Rack

NOVEMBER 18, 2019

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

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Fashion 60

Mark My Words

NOVEMBER 18, 2019

Inews Public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: [link] .

Interviews 60

Interviews Crisis Publicity 60

HMA Public Relations

NOVEMBER 18, 2019

Meet Garrett Archer, producer/data analyst at ABC 15. You have probably seen him analyzing elections on Twitter as The AZ Data Guru. Read more! The post #Media Monday – Garrett Archer appeared first on HMA Public Relations.

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Media Data Meeting Twitter 46

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mark My Words

NOVEMBER 18, 2019

The Telegraph These are the best of times, the worst of times. We have the potential to tell our truths and the capacity for folly. We can take a rushed headline now, or we can build a platform for a more sustainable and hard-hitting narrative. But the thing is, just words don’t make a story any more. Read full article here: [link].

Interviews 60

Interviews 60

Cision

NOVEMBER 18, 2019

Don't miss the future of communications at CommsCon in London on Tuesday 26 November 2019.

Communications 39

Communications 39

Mark My Words

NOVEMBER 18, 2019

The Independent. Speaking about the interview, public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”. Read full article here: [link].

Interviews 60

Interviews Crisis Publicity 60

Mark My Words

NOVEMBER 18, 2019

Washington Post Mark Borkowski, a public relations and crisis consultant, told The Washington Post that if asked, he would have advised the prince to “100 percent absolutely not” do the interview: “There was absolutely no reason for him to take such a leap of faith.” Rather than snuff out the scandal, Borkowski said, the interview “pumped oxygen” into it.

Interviews 60

Interviews Crisis Publicity 60

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Brand

Mark My Words

NOVEMBER 18, 2019

The Scotsman. Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: [link].

Interviews 60

Interviews Crisis Publicity 60