Mon.Apr 05, 2021

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Gear Up for Gen Z

Ronn Torossian

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc. In November, a Bank of America study substantiated the same by disclosing that Gen […]. The post Gear Up for Gen Z appeared first on.

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More Podcasts for PR Pros (Recommended by PR Pros)

Cision

Add these to your playlist right now.

Blogging 262
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Trending Sources

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.

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Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.

Analytics 144
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy. This guide will discuss how to use LinkedIn to grow your professional PR […].

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More Trending

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How gaps & holes in marketing teams impact business performance

Agility PR Solutions

An overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities, reveals new research from the CMO Council. Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level.

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News Literacy – Sticking To The Facts

Landis PR

By LCI’s Andie Davis. This week, Andie dives into news literacy and shares best practices to make sure you are sticking to the facts. Watch our video: Got a comment? Share your thoughts below or with Andie at andie@landispr.com. . Related Articles: Americans and the News Media: What they do — and don’t — understand about each other. NOT REAL NEWS: A look at what didn’t happen this week.

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10 ways content marketing and social media strategy can boost sales

Agility PR Solutions

Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing. Social media provides an online presence, a crucial element to any sales strategy, while content marketing generates brand awareness and authority, giving customers another reason to engage with your product. […].

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New in Awario: age analytics for target audience research

Awario

In this blog post, we tell you all about our new feature — age analytics! We explain where to find it in the tool, how to use age insights in your strategy, and how Awario analyzes the age of your audience.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Vaccine rollout driving hopeful consumer attitudes for the first time in a year

Agility PR Solutions

As more vaccines are distributed, people are beginning to bounce back from lockdown fatigue and frustration and—for the first time since the COVID crisis set in—are ready to come out of isolation, according to new research from omnichannel CX company Harte Hanks shows. The firm’s new survey reveals that when asked about their current emotional […].

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The importance of using correct pronouns in public relations

Axia PR

What gender-neutral communications look like. An integral part of public relations is respect: respect for your customers, your audience, and the community you serve. One of the simplest ways to show your respect is to use someone’s correct pronouns. Misgendering an individual not only shows your lack of interest, but it can deeply hurt the person you are referring to.

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6 ways consumer food brands can collaborate with Clubhouse influencers

Agility PR Solutions

Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from health and wellness to fitness. Consumer food brands looking to collaborate with lifestyle and […].

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#MediaMonday – Eric Walters & Luke Irvin

HMA Public Relations

Today’s #MediaMonday comes to us from Eric Walters and Luke Irvin. Eric is the host of the Tap That AZ Podcast, the co-author of The Arizona Beer Book and the co-founder of the newly launched A Taste of AZ Magazine. Luke is the photographer, co-author, and co-founder of The Arizona Beer Book and A Taste of AZ Magazine.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Brands expected to play a key role in economic and social recovery—4 key drivers of longevity

Agility PR Solutions

Brands have been under pressure to take a stand on societal issues in recent years, and COVID hasn’t changed those expectations—if anything, the pandemic has upped the ante. New research from advertising and PR agency Brownstein, in partnership with The Harris Poll, finds that two-thirds of consumers have confidence that brands will play a major role […].

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Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights

Muck Rack

Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I’m in charge of all day-to-day news coverage on the site and I’m responsible for breaking news alerts and the daily e-mails. I preside over several excellent professionals who handle numerous specialized e-mail products each week. I work with most of the editorial staff on breaking news for the web.

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Client Announcements

Konnect Agency

Food & Beverage. KRAVE. KRAVE announced their partnership with none other than action sports icon and beloved athlete, Shaun White. Shaun is joining Team KRAVE as an investor, advisor, and global brand ambassador. Rudi’s Rocky Mountain Bakery. Rudi’s Organic Bakery & Rudi’s Gluten-Free Bakery, are thrilled to unveil the new Rudi’s Rocky Mountain Bakery master brand.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Paying it Forward With Tomorrow’s Students of Color

Culpwrit

By Remberto Del Real When I was a kid, I would spend many weekends tagging along as my father visited the clients of his HVAC business, providing heating, ventilation and air conditioning services throughout Chicago. That meant working in freezing conditions (if the heat was out) or alternatively boiling conditions (if the AC was out) […]. The post Paying it Forward With Tomorrow’s Students of Color appeared first on culpwrit.

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3 critical tips for standing out during a vicious news cycle

Agility PR Solutions

When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one that hasn’t seemed to settle yet. For PR pros, the question became: How do you get in front of journalists […].

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