Mon.Apr 05, 2021

Gear Up for Gen Z

Ronn Torossian

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

More Podcasts for PR Pros (Recommended by PR Pros)

Cision

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5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

PR Daily

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’. Last year might have been the first time that Ronn Torossian met with clients in his sweatpants and a T-shirt, but it will not be the last.

6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

For young PR pros, the pandemic has drastically changed the job search

PR Daily

New grads share about their experience looking for a job in the comms industry as opportunities have been limited by the COVID-19 crisis. It has been a year since many people left their offices and their classrooms, moving to virtual work and education settings.

More Trending

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.

How gaps & holes in marketing teams impact business performance

Agility PR Solutions

An overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities, reveals new research from the CMO Council.

Local 92

#MediaMonday – Eric Walters & Luke Irvin

HMA Public Relations

Today’s #MediaMonday comes to us from Eric Walters and Luke Irvin. Eric is the host of the Tap That AZ Podcast, the co-author of The Arizona Beer Book and the co-founder of the newly launched A Taste of AZ Magazine.

Local 83

6 ways consumer food brands can collaborate with Clubhouse influencers

Agility PR Solutions

Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from health and wellness to fitness.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New in Awario: age analytics for target audience research

Awario

In this blog post, we tell you all about our new feature — age analytics! We explain where to find it in the tool, how to use age insights in your strategy, and how Awario analyzes the age of your audience

Brands expected to play a key role in economic and social recovery—4 key drivers of longevity

Agility PR Solutions

Brands have been under pressure to take a stand on societal issues in recent years, and COVID hasn’t changed those expectations—if anything, the pandemic has upped the ante.

Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights

Muck Rack

Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The importance of using correct pronouns in public relations

Axia PR

What gender-neutral communications look like. An integral part of public relations is respect: respect for your customers, your audience, and the community you serve. One of the simplest ways to show your respect is to use someone’s correct pronouns.

Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I’m in charge of all day-to-day news coverage on the site and I’m responsible for breaking news alerts and the daily e-mails.

B2B Social Media is Just the Start

5W PR

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. But that’s just the start.

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Paying it Forward With Tomorrow’s Students of Color

Culpwrit

By Remberto Del Real When I was a kid, I would spend many weekends tagging along as my father visited the clients of his HVAC business, providing heating, ventilation and air conditioning services throughout Chicago. That meant working in freezing conditions (if the heat was out) or alternatively boiling conditions (if the AC was out) […]. The post Paying it Forward With Tomorrow’s Students of Color appeared first on culpwrit.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Client Announcements

Konnect Agency

Food & Beverage. KRAVE. KRAVE announced their partnership with none other than action sports icon and beloved athlete, Shaun White. Shaun is joining Team KRAVE as an investor, advisor, and global brand ambassador. Rudi’s Rocky Mountain Bakery.

6 tips to make Microsoft Teams work for your organization

PR Daily

Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden. A recent study conducted by Pew Research indicated that post-pandemic, most employees would like to continue working from home.