The Proactive Report

JANUARY 17, 2017

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and publishers know that visuals increase views and shares, so they look for stories with great visuals.

How To 109

How To Training Digital PR Video 109

5W PR

JANUARY 17, 2017

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, it had better be providing something. Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects just circle the edge and don’t really get after the root cause stifling growth. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”.

Twitter 73

Twitter Marketing Study Tools 73

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. However, that doesn’t mean things always go to plan.

Crisis 60

Crisis Crisis Communications Internal International 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (lik

Crisis 55

Crisis Local Blogging Creativity 55

Stern + Associates

JANUARY 17, 2017

Don’t just blast your idea and hope it sticks. There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group.

Media Relations 48

Media Relations Strategy Media Local 48

PR in High Definition

JANUARY 17, 2017

As many of us wrap up to cope with the sudden drop in temperature, we should spare a thought for our drones out there. Yes, those helicopter-type devices that will be delivering our Amazon purchases get cold too! Luckily, Drone Sweaters has come to the rescue, offering our drones a jumper to cope with the winter chills. They consider materials carefully.

Communications 52

Communications Technology Blogging 52

Solo PR Pro

JANUARY 17, 2017

When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end. Proactive business development ensures that you have both a steady flow of income and opportunity.

Conference 40

Conference Training Social Media Advertising 40

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio. The premise is the same as Facebook Live, one click, and you’re live on the internet.

Radio 48

Radio Facebook Tools Social Media 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications