Fri.Sep 08, 2017

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Top 10 Bleacher Report Staff on Twitter

Cision

This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Followers were pulled on September 8, 2017 and may change over time. 1. Ric Bucher – Senior Writer – 840,713. 2. Matt Miller – NFL Draft Lead Writer – 180,309. 3. Howard Beck – Senior NBA Writer – 171,052. 4. Adam Kramer – College Football Lead Writer – 61,640. 5.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The LOA.

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Burson on the business of persuasion

Steve Barrett on PR

Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.

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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Traditional PR doesn’t work anymore

Axia PR

17 ways PR has changed; work with a smarter PR agency that understands the new landscape. Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls

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Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world. It’s become a bit of a tradition the last number of years–usually around Labor Day.

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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Challenging Established Perceptions. Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. On the other, venerable brands may perceived with a limited ability to change.

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2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future

HMA Public Relations

The PRSA Phoenix chapter celebrated the 2017 Copper Anvils last night and what a time we had! Congratulations to all of this year's Copper Anvil honorees! [Click below for more]. The post 2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future appeared first on HMA Public Relations.

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Back to School: Tips for Students Considering a Career in PR

Barokas

As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up. For some, a career in PR/Communications is the preferred path, but what kinds of courses or extracurricular opportunities should they be prioritizing?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.