Mon.Aug 24, 2020

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist. It almost seems odd to consider that possibility.

Analytics 347
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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

Retail 195
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Communicating With Customers During the ‘New Normal’ of Coronavirus

PRSay

The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. Building lasting relationships with customers and staying connected to them has never been more important.

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Comms pros believe their companies will return to normal more quickly than their lives

Agility PR Solutions

The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and Truth Central, McCann Worldgroup’s global intelligence unit. The new report finds that […].

Company 139
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at ABC News & The Hill, Washington Examiner Hires News Editor

Cision

Marty Johnson’s new beat at The Hill, ABC News hires three multi-platform reporters, and more.

Media 120

More Trending

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Switch up your comms techniques to face 2020 and beyond

PR in High Definition

Agility, adaptability, ability to pivot, the age of disruption… anyone else seeing these words and phrases in constant use? I mean, they’ve been buzzwords for a long time, but COVID-19 has meant that people in marketing can’t go a week – a day, even – without hearing or reading these words. But in fairness to all those who utter them, and despite us becoming deaf to them due to overuse, you can’t deny that it’s a disruptive time for every organisation and there is a real need to be agile, adapt

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Connection-starved consumers will reward brands that share values

Agility PR Solutions

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this new era. The […].

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Is social media too powerful? My first foray caused much marital distress. Over two decades ago, my late husband said sign up to ‘Friends Reunited’, you’ll enjoy it. Unfortunately, I’d misheard. I went online to Friends United which was a Swingers Club. I wondered if this is really what social networking meant? After a few weeks of awkwardness, we realised the misunderstanding.

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#MediaMonday – Rudri Bhatt Patel

HMA Public Relations

It's #MediaMonday! Today's feature comes from Rudri Bhatt Patel, co-founder of The Sunlight Press. She also writes for Literary Mama and freelances for other publications including The Washington Post, JSTOR Daily and Civil Eats. Click the link to get to know her! The post #MediaMonday – Rudri Bhatt Patel appeared first on HMA Public Relations.

Writing 91
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using PR to improve your Amazon seller reputation

Agility PR Solutions

Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of giving them what they want […]. The post Using PR to improve your Amazon seller reputation appeared first on Agility PR Solutions.

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August tech news round up

PR in High Definition

As temperatures soared across Europe, we look back at the hottest stories from August – so if you were too busy dodging the heat to soak up the news, here’s our take on what happened this month. One of the biggest – and still-evolving – stories has been the TikTok saga. Earlier in August, POTUS essentially banned TikTok from America unless it’s sold to an American company by September.

Ethics 71
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Can your insurance cover the costs of hiring crisis public relations?

Axia PR

Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it. When your company is in crisis, you’ll take in many sudden expenses that you’ll have to pay for out of pocket. This can strain budgets that used to be open or push your already tight budget to its limits. One of these expenses includes crisis public relations to manage your reputation in such a trying time.

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This month in bad PR pitches: August 2020

Muck Rack

This month in bad PR pitches: August 2020

Pitching 109
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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7 Trends We Will See This Holiday Season

Konnect Agency

The early bird gets the worm. At least, that’s what many businesses are banking on this holiday season now more than ever. This year’s back-to-school season – different as that may look – is in full swing. For many consumers, back-to-school truly signals the kick-off to the holiday season. As folks move fluidly from back-to-school shopping to Halloween to Thanksgiving to Christmas/Chanukah/Kwanzaa to the New Year to Valentine’s Day to… it’s a mad dash for most industries including those in lifes

Trends 52
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How to successfully pitch a journalist: A conversation with David Richard of BIGFish PR

PeakMetrics Insights

Earlier this year, we discussed reaching out to journalists as one of the most challenging factors for PR and communications professionals and provided tips for this process. Now, we’ve spoken with BIGfish PR Founder & CEO, and Emerson College PR Professor David Richard to discuss the tips and tricks of the outreach process in closer … Continue reading How to successfully pitch a journalist: A conversation with David Richard of BIGFish PR.