Ronn Torossian

JUNE 1, 2020

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no warning this might happen, and they only had a short time to decide how to respond. […]. The post What Happens When You Wake Up to A Crisis?

Crisis 195

Crisis Employee Video Communications 195

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. This year, Pride will look different. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Crisis Energy Internal 209

Agility PR Solutions

JUNE 1, 2020

Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget”was replaced as the top challenge facing communicators with proving value and return on investment (ROI). Second on the list—“an executive […].

Communications 178

Communications Survey Analysis Publicity 178

5W PR

JUNE 1, 2020

Every day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. When a brand is part of that massive submission blizzard, they need a way to stand out. But how? Is there a sure-fire way to know you will get the attention of the right media gatekeeper at the right time?

Pitching 88

Pitching Guidelines Report Communications 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 1, 2020

The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with influencers on social platforms during COVID-19 social distancing restrictions, according to new research from […].

Consumer 86

Consumer Brand Branding Crisis 86

Agility PR Solutions

JUNE 1, 2020

How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” How prophetic was Zuckerberg. Today, more than a […]. The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions.

Video 78

Video Twitter Brand Branding 78

HMA Public Relations

JUNE 1, 2020

Today's #MediaMonday trained as a professional bull rider before eventually landed his own show - The Mike Broomhead show which airs on KTAR. Click the link to learn more about Mike Broomhead and his journey into broadcast radio. The post #MediaMonday – Mike Broomhead appeared first on HMA Public Relations.

Radio 54

Radio Training Publicity Media 54

Flack's Revenge

JUNE 1, 2020

It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means. It’s also changed how we communicate. Every news cycle brings new ideas and words.

Insurance 194

Insurance Insurance Meeting Video 194

Agility PR Solutions

JUNE 1, 2020

While U.S.-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. Driven by apparel, footwear and sporting equipment, U.S. brands saw the highest volume growth in April in Israel (up 178 […].

Apparel 78

Apparel Brand Branding Marketing 78

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Communications

Mark My Words

JUNE 1, 2020

The Independent. PR experts and political analysts are divided on whether Mr Cummings will have to go. While some believe he has weathered the worst of the controversy, others think the media coverage over next few days could still prove crucial in deciding his future. Top PR agent Mark Borkowski does not think the police statement, the recent nose dive in the polls, or a revolt by dozens of Tory backbenchers will make any difference to the prime minister or his defiant strategist.

Government 60

Government Communications Media 60