Mon.Jun 01, 2020

What Happens When You Wake Up to A Crisis?

Ronn Torossian

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video.

Crisis 195

The Pandemic Forever Changed these Words

Flack's Revenge

It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means.

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How Gen Z is shaping trends during COVID-19

PR Daily

For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step. The coronavirus pandemic, and resulting quarantine, have required consumers to adjust their daily routines to revolve around digital connectivity.

Trends 156

The top 7 challenges facing PR and communications in 2020?and best ways to adapt

Agility PR Solutions

Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey.

Survey 125

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Anatomy of a leadership video

PR Daily

Needed more than ever, even a simple CEO message can get complicated in a pandemic. There’s a lot of talk about the need for leadership right now, and not just in political circles.

More Trending

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.

Brand 131

Consumers are finding influencers more helpful and trustworthy than brands during COVID

Agility PR Solutions

The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust.

Showcase your comms campaigns, publications and events

PR Daily

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19. The post Showcase your comms campaigns, publications and events appeared first on PR Daily. Ragan Awards

U.S. brands see growth in surprising new markets during COVID

Agility PR Solutions

While U.S.-based based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How COVID-19 rewrites the cultural rules of connection

PR Daily

This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other. If you talked to a millennial two months ago, they would have told you there is nothing more anxiety provoking than a real-time phone call.

Reddit 118

Brand tips for tapping Twitter?s video marketing explosion

Agility PR Solutions

How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.”

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

Three tips to crisis response when customers have been offended

Axia PR

Customer service is hard. Dealing with conflict and complaints is even harder. For many companies, this can be a make-it-or-break-it point. If you have poor relationships with customers and clients, it can even permanently tarnish a company’s reputation.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 thematic shifts to consider for tech PR during COVID-19

PR Daily

What worked just a couple of months ago won’t fly during this crisis. Here are some essential ways to rethink doing outreach about your tech company or client. A world dramatically changed calls for an altogether new approach to communications.

PR Pitch: 3 Elements to Create a Winning Pitch

5W PR

Every day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. When a brand is part of that massive submission blizzard, they need a way to stand out. But how?

#MediaMonday – Mike Broomhead

HMA Public Relations

Today's #MediaMonday trained as a professional bull rider before eventually landed his own show - The Mike Broomhead show which airs on KTAR. Click the link to learn more about Mike Broomhead and his journey into broadcast radio.

Has government weathered Dominic Cummings-gate? PR experts weigh in

Mark My Words

The Independent. PR experts and political analysts are divided on whether Mr Cummings will have to go. While some believe he has weathered the worst of the controversy, others think the media coverage over next few days could still prove crucial in deciding his future. Top PR agent Mark Borkowski does not think the police statement, the recent nose dive in the polls, or a revolt by dozens of Tory backbenchers will make any difference to the prime minister or his defiant strategist. “I’ve