Mon.May 18, 2020

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

Onclusive

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data 206

7 ways marketers can stay relevant during a pandemic

PR Daily

The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy. No product sells itself without help–not even in the best of times. So how is your business supposed to market itself when, as they say in “Hamilton,” “the world turned upside down?”. On the marketing and PR front, everything has changed. Ads from “the before time” featuring large crowds or one-on-one interactions can be downright triggering.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

DePaul Students Promote Census, Win Bateman Award

Culpwrit

For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students. The student team from University of Florida finished second, and third place honors went to High Point University in the highly competitive challenge undertaken by 57 student […]. The post DePaul Students Promote Census, Win Bateman Award appeared first on culpwrit.

The secret to earned media coverage during COVID-19

PR Daily

The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story. Imagine, if you can, a time when most of humanity had never heard of coronavirus. Although it may seem like that era of blissful ignorance existed sometime last decade, it was only several short months ago.

Crisis 119

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

8 first sentences that are ruining your PR pitches

Muck Rack

8 first sentences that are ruining your PR pitches

More Trending

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional.more.

Calling all outstanding female HR professionals

PR Daily

Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3! The post Calling all outstanding female HR professionals appeared first on PR Daily. Ragan Awards

COVID case study: Heinz presents a pitch-perfect quarantine plan

Agility PR Solutions

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that. The publicity stunt is the perfect gag for consumer audiences […]. The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions.

#MediaMonday – Don Clark

HMA Public Relations

Happy #MediaMonday! Today we’re featuring Don Clark, a freelancer with New York Times. Read more, as seen on Landis Communications’ blog. The post #MediaMonday – Don Clark appeared first on HMA Public Relations. Featured Media Monday Annelise Krafft don clark Landis Communications New York Times washinton street journal

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Understanding the new COVID consumer and long-term changes to purchasing behavior

Agility PR Solutions

Consumers were forced to adapt to new retail behaviors when the COVID pandemic took hold in the U.S. in March, and embarked on a series of trial-and-error activities over the last two months, in many cases seeking out the most crisis-sensitive brands, and retailers most conducive to their particular needs. A new study from the […]. The post Understanding the new COVID consumer and long-term changes to purchasing behavior appeared first on Agility PR Solutions.

On COVID-19, let?s lose the language of war

PR Daily

While words born from conflict seem to fly in headlines and internal memos, there might be a better way to frame the challenges we all face together. In a parallel, COVID-free universe, May 9, 2020, is a day of color and celebration, street parties, concerts, parades and events. World leaders are coming together in a spirit of friendship and cooperation.

Why impulse spending has increased by 18 percent during the COVID crisis

Agility PR Solutions

New research from crowdsourced shopping platform Slickdeals found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the pandemic. In January of 2020, before the pandemic, the average American was found to spend $155.03 monthly on impulse buys. In a new poll in April, during the pandemic, that number jumped up 18 […]. The post Why impulse spending has increased by 18 percent during the COVID crisis appeared first on Agility PR Solutions.

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

PR Daily

Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more. Hello, communicators: Facebook recently acquired GIF platform, Giphy: We’re so excited to share some news – GIPHY has been acquired by @Facebook and is joining the @Instagram team! Read more here: [link] pic.twitter.com/ATjEY1VK3K. — GIPHY (@GIPHY) May 15, 2020.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 reasons your business may be getting poor reviews—and how to improve them

Agility PR Solutions

When your growing business is starting to take off and you’re pleased with your revenue but not your reviews, you need to act quickly and decisively. Here are four reasons why your business may be receiving poor reviews, and some ways you can remedy the problem head-on: You’re not utilizing information about your customers to […]. The post 4 reasons your business may be getting poor reviews—and how to improve them appeared first on Agility PR Solutions. Public Relations branding