Tue.Mar 31, 2020

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Starting A New Job, But On Zoom

ImPRessions - Crenshaw Communications

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to know everyone, and joining the company’s Thursday happy hours.

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Newsjacking with David Meerman Scott

PR for Anyone

“You can provide value to others through your expertise.” Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. In this week's episode, Christina Daves welcomes her special guest to talk about newsjacking.

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How to Be a Great Writer

ReimaginePR

How to Be a Great Writer. The important point to keep in mind when composing college admission essays is that all these are equally as with some other type of composition. Composing about what you believe the entry personnel would love to hear isn’t a fantastic notion possibly. College creating is a striving course for several new students. Now you’re prepared to start creating a school essay.

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4 ways technology is transforming PR in 2020

Agility PR Solutions

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives to some of the more cutting-edge tech solutions, those being adopted by forward-thinking PR […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including Hearst, Channel 4, STYLIST and more!

Cision

Louisa Compton is appointed Channel 4's Head of News and Current Affairs and Sport, STYLIST updates 'Strong Women' team, and Hearst appoints Zoe Galloway as Content Manager.

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Now what? Down-to-earth advice for startups when the world is upside down.

Barokas

How the hell did this happen? How did it happen so fast? When will it end? I’ve asked and been. asked these questions dozens of times over the last month. Even before the pandemic, this year was already off to a difficult start. Australia was burning, we teetered on the brink of war with Iran, and our beloved Kobe died in a tragic accident. Then, the reality of this vicious virus began to set in, as did the ensuing fear and total chaos.

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How Guest Posting Should Be Done In 2020

Buzzstream

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

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Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. With the great Coronavirus quarantine, the phones in offices might be ringing, but there’s nobody there to answer.

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Tips to Set up a Video Interview from Home

5W PR

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic. With that in mind, 5WPR has put together some best practices: · Set up a skype account with your business’ name. · When possible, use a hardwired connection vs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Media Moves at Bloomberg News & The Wall Street Journal, Callaway Climate Insights Debuts Website.

Cision

Jason Grotto joins Bloomberg News, David Callaway debuts new website, and more.

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4 engaging PR strategies to improve your business performance

Agility PR Solutions

Developing a strong PR strategy is key to running a successful business. How your company is perceived by the public plays a big part in how well you perform. These days, consumers are less likely to patronize an establishment that has what they perceive to be a bad public image. By dedicating time to creating […]. The post 4 engaging PR strategies to improve your business performance appeared first on Agility PR Solutions.

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Staying the Course In a Crisis

Solo PR Pro

In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We want you to know that we stand with you and we're here to help you through this crazy time. Please join us for a special chat on Tuesday, March 31 at 1pm Eastern.

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The Importance of Self-Care During Times of Uncertainty

Konnect Agency

Self-care is important to practice on a regular basis, but due to the recent events of COVID-19 across the globe, self-care is even more critical than usual. Professionals are working from home, homeschooling is now in full swing, laws are changing, and there’s still more to come. Not to mention, it’s safe to say there will be periods of uncertainty in the future, both personally and professionally with “What’s going to happen next?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 Steps To Improve Your PR Writing

PReview: A Blog by NewsVoir

Writing a clean copy for successful Public Relation campaigns is very important to attract journalists as well as readers these days. It not only leaves a positive impact but also eases the readers to understand it in a better way. All your efforts may go in vain if you have important points to discuss […]. The post 4 Steps To Improve Your PR Writing appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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Survive So You Can Thrive

Konnect Agency

This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. Because we will get through it. This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. We need to be nimble, creative and motivated, and make improvements. We will focus on the things that matter most.

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Being of Service During COVID-19

Waxing UnLyrical

“It’s the end of the world as we know it…” Before I go any further: I hope you and yours are safe and well. Now. Talk about the world being turned upside down, right? I imagine I’m not alone in R.E.M.’s “ It’s the End of the World As We Know It ” running through my head…! This pic is of a bird feeder in my backyard.

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Communications Considerations Amidst COVID-19

Konnect Agency

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. As an agency and for the companies we work with, first and foremost, flexibility is key as we navigate a situation that is changing minute-by-minute.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 tips for productive remote meetings

Muck Rack

6 tips for productive remote meetings

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Who’s mic’d up? I’m mic’d up

HMA Public Relations

Have you ever wondered what athletes are saying on the field? A few team including the Arizona Diamondbacks and Chicago Cubs have hot mic'd their players and coaches for an entertaining twist on America's favorite pastime. Click the link to hear more about these iconic moments! The post Who’s mic’d up? I’m mic’d up appeared first on HMA Public Relations.

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Chat Recap: Staying the Course In a Crisis

Solo PR Pro

On the last Tuesday in March, we held a special chat, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business?

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Musing on Lessons Learned

Konnect Agency

As we settle into our third week of “stay home” quarantine, there is no shortage of advice, feedback, opinion and self-help blogs, posts, videos, live sessions and more to keep us informed and entertained. So, in writing this message, I’m not here to give you more advice on how to handle the current challenges of this pandemic situation (there are plenty of people doing that) or get into a rah-rah “we will get past this” message (tons of people doing that as well).

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Twitter Calculator: How Much Are Tweets Worth?

5W PR

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing is also possible on Twitter, as every single account, hashtag, and tweet has an economic market value that anyone is able to calculate. However, it’s a lot easier to make these calculations for people or accounts that are considered influencers , as they tend to have a higher number of followers, as well as better engagement.

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Valuable HR Resources

Konnect Agency

Your HR team should be a crucial part of your internal and external communications structure, however not all companies are yet at the stage where they have a dedicated HR team. The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis.