Ronn Torossian
MARCH 16, 2020
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target audience in a new and creative manner. Engaging an audience and having it participate in a […].
The Resolution Blog
MARCH 16, 2020
If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone. While attribution is a common part of PR and marketing, it can be a tricky concept to get your head around – especially because there seem to be so many buzzwords attached to it. […]. The post Attribution in a PR Context – What All the Confusing Terms Mean appeared first on PR Resolution — by CoverageBook.
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Agility PR Solutions
MARCH 16, 2020
As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly elected Chair of the Public Relations Society of America. As the very […]. The post Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators appeared first on Agility PR Solutions.
Muck Rack
MARCH 16, 2020
This month in bad PR pitches: Coronavirus edition
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MARCH 16, 2020
Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many, we also had to navigate several unexpected challenges. Here […]. The post 7 tips for prepping your PR firm for a coronavirus quarantine appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 16, 2020
With COVID-19 top of mind for everyone, I wanted to take a moment to reach out and inform you of the steps we are taking at Agility PR Solutions to continue to support our clients and protect our staff through this time. Delivering the same high levels of service and support that Agility clients and […]. The post Agility PR Solutions Coronavirus Statement appeared first on Agility PR Solutions.
David PR Group
MARCH 16, 2020
Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk. Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO.
Agility PR Solutions
MARCH 16, 2020
Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models in business suits won’t cut it anymore—your audience has […]. The post The art behind marketing—bringing visual campaigns to life appeared first on Agility PR Solutions.
Barokas
MARCH 16, 2020
The current COVID-19 pandemic is an unprecedented disruption to modern life. Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
MARCH 16, 2020
The coronavirus pandemic is upending lives around the world at an unfathomable scale. Our customers – the world’s journalists and communicators – have a critical role in the response. They must give their audiences, employees, and the public good explanations of what this coronavirus is, how it’s spreading, and what measures different groups are taking or should take.
Critical Mention
MARCH 16, 2020
Share Tweet Share. 1. Serena Williams. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts.
Agility PR Solutions
MARCH 16, 2020
PR is feeling the churn. Both staff and client turnover at firms grew significantly in 2019, according to the newly released PR Industry Turnover Reportfrom PR M&A advisory firm Gould+Partners. In fact, the industry’s staff turnover rate was more than twice the average turnover for the professional services category. The report, based on responses from […].
Inbound PR
MARCH 16, 2020
With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home. I've been fortunate enough to have worked for two companies where working from home is a normal part of the company culture (and that my job permits for me to work at home).
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
MARCH 16, 2020
PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly important. It can give you an edge over your competitors and increase your […]. The post 5 sensible tips for streamlining your PR campaign appeared first on Agility PR Solutions.
HMA Public Relations
MARCH 16, 2020
Today’s #MediaMonday comes to us from Christina Duggan, producer of Your Life Arizona on Arizona’s Family. Follow the link to read more! The post #MediaMonday – Christina Duggan appeared first on HMA Public Relations.
Agility PR Solutions
MARCH 16, 2020
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Minneapolis Star Tribune: Thom Kupper (@thomkupper) has taken on the role of AME of News. New York Times: Clinton Cargill (@clintoncargill) has joined as Assistant Editor. Wall Street […]. The post Journalists on the move – Week of March 16 appeared first on Agility PR Solutions.
Prohibition
MARCH 16, 2020
Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Influencers already have an established and engaged audience who trust and value their opinion and also feel inspired by the content that they share. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
MARCH 16, 2020
Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success.
Prohibition
MARCH 16, 2020
Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Influencers already have an established and engaged audience who trust and value their opinion and also feel inspired by the content that they share. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase.
Axia PR
MARCH 16, 2020
Axia Public Relations was an early adopter of cloud technologies in 2004.
The Hoffman Agency
MARCH 16, 2020
By Elisa Zallio, Jr Account Executive, Hoffman Europe (London). What’s writer’s block? Writer’s block is a condition more common and annoying than a seasonal cold. Anyone who writes has faced it, some just once in a while — * cough cough * Stephen King * cough cough * — while others seem to be constantly living it — looking at you, George R. R. Martin.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
MARCH 16, 2020
Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria.
5W PR
MARCH 16, 2020
For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time. All of this is due to the rapid development and increased popularity of social media and has led to traditional media outlets no longer having a monopoly on news and stories.
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