Tue.Jan 22, 2019

Before You Measure, Set Measurable Goals

Business Wire

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.

Netflix PR Disaster

Ronn Torossian

It hasn’t been a great week for Netflix.

PR Tips For Stellar Executive Quotes

ImPRessions - Crenshaw Communications

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights. Does size really matter when it comes influencer marketing?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

More Trending

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

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3 bad reasons for changing your branding

PR Daily

Are you considering changing it all up in 2019? Here are some reasons you might want to step on the brakes before ripping up your old style guide. Clients frequently come to PR pros for help developing a new logo and brand identity.

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Crisis planning and management—what to say first in a PR crisis

Agility PR Solutions

It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering.

6 tips for new PR pros from an industry vet

PR Daily

Just getting started in the PR field? Here are some tips to survive your first job or internship. For those who’ve been around, it’s a chance to see their work with fresh eyes. First day jitters are real.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Say Hello to Camera Marketing, PR’s New Frontier

Social PR Chat

Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera.

Avon apologizes after criticism mounts over anti-cellulite marketing campaign

PR Daily

The company said it ‘missed the mark’ with a print ad that disparaged cellulite on women’s bodies. Is the apology enough to satisfy angry consumers? Avon has issued a mea culpa following backlash over a recent ad that many categorized as “body shaming.”.

5 easy ways to keep your PR career exciting

Muck Rack

5 easy ways to keep your PR career exciting

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GM responds on Twitter to claims of unchecked racism

PR Daily

The automaker faces a lawsuit and public claims that black employees were harassed and threatened at a factory in Ohio. After a slow start, GM has ramped up its messaging online.

Search trends—brand interactions on the rise as review volume skyrockets

Agility PR Solutions

As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals.

McDonald’s China apologizes after backlash over Taiwanese ad

PR Daily

Although it and McDonald’s Taiwan are separately owned and maintained, both fell under criticism after the latter posted an online video seen as supporting Taiwan’s independence. Details make all the difference.

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Weber report: Comms execs cite positive reputational impact when CEOs take a stand

Agility PR Solutions

Should brands take a societal stand? We’ve seen plenty of research suggesting so, and some reports saying no. But the real question is, how do consumers’ brand opinions shape up after such a stand-taking has occurred?

Earn recognition for your social media success

PR Daily

PR Daily’s 2019 Digital PR & Social Media Awards are open now. Submit social media campaigns, contests and more. Save $50 when you enter by Feb. The post Earn recognition for your social media success appeared first on PR Daily. Marketing PR PR Daily Awards Social Media

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? For a lot of folks, these terms are understood interchangeably. However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success.

Yet another challenge for the modern day newspaper

Communications Conversations

I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble.

Duke should be prosecuted if found at fault, crash victim suggests

Mark My Words

Yahoo UK News. A mother-of-two injured in the Duke of Edinburgh’s car crash has suggested he should be prosecuted if found at fault over the incident. Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story. “It

NFL’s “No-Call” Heard ‘Round the World

David PR Group

Like most sports fan, I watched the NFC Championship game last Sunday with modest interest. I’m neither a fan of the New Orleans Saints nor the Los Angeles Rams. (I’m I’m a long-suffering Miami Dolphins fan but that comes into play a bit later.)

TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It

HMA Public Relations

I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and […]. The post TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It appeared first on HMA Public Relations. Tip for Tuesday A Tip for Tuesday arizona speakers series

Smart Brands Won't Generalize Gen Z

Flack Me

Category: Flack Me Summary: The more you increase the personalization of your marketing, the better your ads will perform. Think. Oreo cookies