Ronn Torossian
JANUARY 22, 2019
It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird Box, one which had the streaming giant’s PR team tweeting: “Can’t believe I have to say this, but: [don’t] end up in the hospital due to […]. The post Netflix PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Business Wire
JANUARY 22, 2019
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.
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ImPRessions - Crenshaw Communications
JANUARY 22, 2019
In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How do you make something as ordinary as quotes from executives a real asset?
Critical Mention
JANUARY 22, 2019
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JANUARY 22, 2019
It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering. You will […]. The post Crisis planning and management—what to say first in a PR crisis appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
JANUARY 22, 2019
I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble. Not “they might not survive the year”-type trouble.
Agility PR Solutions
JANUARY 22, 2019
As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location were up 87 percent in 2018 over the previous year. In addition, businesses in nearly all […].
Critical Mention
JANUARY 22, 2019
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.
Agility PR Solutions
JANUARY 22, 2019
Should brands take a societal stand? We’ve seen plenty of research suggesting so, and some reports saying no. But the real question is, how do consumers’ brand opinions shape up after such a stand-taking has occurred? New research from comms giant Weber Shandwick takes a deep dive into the reputational fallout for brands when their […]. The post Weber report: Comms execs cite positive reputational impact when CEOs take a stand appeared first on Agility PR Solutions.
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Mark My Words
JANUARY 22, 2019
Yahoo UK News. A mother-of-two injured in the Duke of Edinburgh’s car crash has suggested he should be prosecuted if found at fault over the incident. Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story.
Muck Rack
JANUARY 22, 2019
5 easy ways to keep your PR career exciting
David PR Group
JANUARY 22, 2019
Like most sports fan, I watched the NFC Championship game last Sunday with modest interest. I’m neither a fan of the New Orleans Saints nor the Los Angeles Rams. (I’m a long-suffering Miami Dolphins fan but that comes into play a bit later.) The big story was the “no-call’ of a blatant defensive pass interference penalty near the end of the game. If you haven’t seen it, Saints wide receiver Tommylee Lewis was fouled by Rams defensive back Nickell Robey-Coleman as a pass arrived from future Hal
Inbound PR
JANUARY 22, 2019
Video is no longer an awareness play, left to big businesses with big agencies and big budgets. Video is now everywhere and anyone with a smartphone can play. Many brands are jumping on video marketing as they recognise the need for it but are still struggling to create the type of engaging videos that their audience can connect to or be interested in watching until the end.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
JANUARY 22, 2019
I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and […]. The post TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It appeared first on HMA Public Relations.
Sword and the Script
JANUARY 22, 2019
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.
PR 20/20
JANUARY 22, 2019
Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise.
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