Ronn Torossian
APRIL 24, 2018
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well … to, what? That’s often the hardest question to answer. Some transition into coaching or commentary, staying close to the sport that brought them wealth and fame.
Flack's Revenge
APRIL 24, 2018
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic.
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ImPRessions - Crenshaw Communications
APRIL 24, 2018
Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond.
Prowly
APRIL 24, 2018
PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience. The post How to Get Your Customers More Involved with Your PR and Branding Strategy appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stephen Waddington
APRIL 24, 2018
The Global Alliance has published a capability framework for public relations. It results from a two year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield in the UK. It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
APRIL 24, 2018
A couple weeks ago, long,-time blogger, Mark Schaefer, got a lot of people going by bringing up a significant lightning-rod topic: the intolerance of the “hustle” culture. In the post, Schaefer talks about “Hustle” proponents and how they tend to look down on people who do not chase their dream or job hop for the sake of climbing the ladder.
Presspage
APRIL 24, 2018
“The changing PR landscape” The first official press release was sent out in 1906, but now more than 100 years later both time and technology have changed the way we do PR. However, a traditional press release is still an important element of the majority of PR campaigns. One of the biggest differences we do see is in the audience. Previously, it was the press covering their stories for the newspapers, radio and later, television.
PR Conversations
APRIL 24, 2018
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner?
Beyond PR
APRIL 24, 2018
Wow, it’s been quite a year for the media. While traditional media has declined in popularity over the past decade or so, it seems to be making a small comeback of sorts. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 percent for the entire year. The brand now has more than 2.6 million digital-only subscribers.
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Stephen Waddington
APRIL 24, 2018
In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss.
Solo PR Pro
APRIL 24, 2018
We are delighted to share today's guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. . Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. Just as Paul Revere had to go door to door on April 18, 1860—243 years ago — to alert John Hancock and others that the British were coming, the only emergency alert system that consistently works remains door-to-door, hum
Inbound PR
APRIL 24, 2018
Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015. I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it.
HMA Public Relations
APRIL 24, 2018
According to Entrepreneur magazine, the best way to improve your communications skills is to avoid certain words. plus the few that Abbie added. The post Words to Avoid in the Office appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Sword and the Script
APRIL 24, 2018
The idea behind long-term investing is straightforward: put a percentage of your earnings aside consistently over time and leave it alone. This allows interest, dividends and other capitals gains to be re-invested again and again so that it grows with a compounding effect. There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration.
5W PR
APRIL 24, 2018
By: Rob Ford, Senior Vice President. The new state of our media is creating a landscape proving ever more difficult for businesses and the communications professionals that represent them. The traits stamping the media apparatus increasingly dictating the behavior of those participating in it are breakneck speed, loud volume, disappearance of long-form, social media (micro journalism), and an emphasis on being first (or not being last) instead of being right.
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