Agility PR Solutions

AUGUST 12, 2018

There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. Here are two prominent examples of big PR scandals that ended up going from bad to worse: Bridgestone Back in 1998, Bridgestone tires […]. The post How these prominent PR failures went from bad to worse appeared first on Agility PR Solutions.

Examples 79

Examples Analysis Crisis Publicity 79

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. The brand focuses on offering organizations as well as other marketing and public relations agencies Crisis PR services in addition to training programs and monitoring support.

Communications 60

Communications Training Crisis Crisis Communications 60

Agility PR Solutions

AUGUST 12, 2018

Gen Z’s potential as consumers is a factor that brand retailers should not overlook. With a buying power exceeding $500 billion, Gen Z teens and young adults have at their disposal a spending ability that is comparable to the GDP of many countries, including Belgium, Poland, Sweden, Thailand, and Venezuela, according to a new report from market research […].

Retail 74

Retail Consumer Report Brand 74

Karen Freberg

AUGUST 12, 2018

What a week! This week, I had the opportunity to present and be part of the AEJMC conference in Washington D.C. This is one of my main academic conferences, and marks the start of my busy (yet fun!) fall conference season! There were many highlights from the conference, and here are some of the things I experienced and wanted to share with you all! Official launching of my book.

Meeting 50

Meeting Conference Social Media Community 50

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 12, 2018

Business owners and entrepreneurs can take full advantage of their online presence to maximize online reach while learning more about those who have a genuine interest in their business and brand. Web-savvy companies also have an advantage when it comes to protecting brand reputation. Here are some advantages of the various tools, tricks, and tips […].

Reputation 60

Reputation Brand Branding Web 60

Agility PR Solutions

AUGUST 12, 2018

According to new research from brand and customer loyalty and engagement research consultancy Brand Keys examining how “trust” contributes to brand engagement and market success, “media” ranked #1 in terms of contributing the most trust (34 percent) to consumer engagement. Broadcast and cable news—independent of other media formats and platforms—was slightly higher, contributing 39 percent to […].

Consumer 60

Consumer Brand Branding Marketing 60