Wed.Jan 06, 2021

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3 Pro Tips for Writing Press Releases that Get Noticed

Cision

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.

Writing 360
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Gen Z and SEL

Ronn Torossian

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones. To many younger […]. The post Gen Z and SEL appeared first on.

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2021: Digital PR is Here To Stay

Prowly

The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” With social media and smartphones being omnipresent, the above quote is truer than ever. The phenomenon such as ‘Cancel Culture’ also doesn’t make it easy to […]. The post 2021: Digital PR is Here To Stay appeared first on Prowly Magazine.

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7 Rules for a New Era of Communications

PRSay

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” We even write emails with more thought. A tossed-off phrase like “Hope you’re having a great summer” can sound tone-deaf to recipients who may be sick or have lost a loved one, or who may b

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 public relations trends that will gain traction post-COVID

Agility PR Solutions

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public.

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Media pulse: European journalists fear job losses as COVID resurges

Agility PR Solutions

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their job, with 16 percent indicating that they are in a lot of […]. The post Media pulse: European journalists fear job losses as COVID resurges appeared first on Agility PR Solutions.

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How to Raise Your Rates in 2021 and Beyond — A Guide to Charging as a Solo PR Pro

Solo PR Pro

The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think about how you’ll charge clients in 2021 and beyond. After all, your profit margins should reflect the immense value you provide.

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5 strategies to improve the reputation of your brand

Agility PR Solutions

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best reputation around the world have […]. The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions.

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Figuring Out Public Relations Writing

Culpwrit

By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […]. The post Figuring Out Public Relations Writing appeared first on culpwrit.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Violence at the Capitol serves to remind PR: Words matter

Agility PR Solutions

If we ever questioned the meaning of “words matter,” yesterday’s horrific events in Washington must be an indelible reminder that we carry forward forever. As professional communicators, we know all too well the time it takes to find the right words, incorporate them into clear thought, and in some cases to challenge our clients to […]. The post Violence at the Capitol serves to remind PR: Words matter appeared first on Agility PR Solutions.

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Media Moves at Yahoo! News, POLITICO & Bloomberg, The Cut Has a New Editor in Chief

Cision

Marquise Francis promoted at Yahoo! News, Delece Smith-Barrow joins POLITICO, and more.

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Dirty Little Secret: Your Marketing Department HATES media pitching, so they don’t do it

Axia PR

Earned media coverage should be important to your company. Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media.

Pitching 100
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CX emerges as 2020 bright spot: Consumers see positive shifts, signal increasing digital engagement

Agility PR Solutions

As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond. New research from business communications firm Mitel suggests brands handled this challenge rather well, offering encouraging signs for CX and identifying […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Top Posts on Iliyana's Blog for 2020

Inbound PR

As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing. I'll have to be honest, 2020 was rather busy for me with a still relatively new job at a new company in a new country, getting pregnant and giving birth, moving to a new city, buying a house and furnishing it.

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How to Write an Eye-Catching Press Release Headline

PR Fuel

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the media and very few are read by the intended audience. Before a media outlet decides to publish a press release, they analyze it to see if it will interest their readers.

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.

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Standing Out in the Crowd

5W PR

Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” In today’s crowded field with most people ever browsing and shopping online, standing out in the field and being heard is critical. Being aware of this and successfully achieving it are two separate issues.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission