Thu.Aug 08, 2019

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust. Gen Z is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation.

Survey 125

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The Most Influential Futurists, Analysts, and Forecasters You Should Be Following on Social Media

Meltwater - PR

These days tweets and Instagram posts are a dime a dozen. All it takes is a few strokes of the keyboard for aspiring influencers (and self-proclaimed futurists, analysts, and forecasters) to… Read More >>>. Executives Marketing PR & Comms Influencer Marketing Social Media

Right Message At Right Time Adds Power To Your Publicity Efforts

PR Insiders

Have you ever happened to be in the right place at the right time? Maybe you landed a job because you lucked into sitting next to your soon-to-be-new boss on an airline flight. Perhaps you met your spouse because the two of you wandered into the same laundromat at the same time. In a similar […]. The post Right Message At Right Time Adds Power To Your Publicity Efforts appeared first on News & Experts. PR Education

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 2019 guide to plastic and sustainability content


[…]. The post The 2019 guide to plastic and sustainability content appeared first on NewsWhip. Brands Communications & PR plastic recycling social media analytics sustainability

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How Patagonia uses Muck Rack to achieve their PR goals

Muck Rack

How Patagonia uses Muck Rack to achieve their PR goals


Is it ok for the workplace to monitor your social media feed?

HMA Public Relations

Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line? The post Is it ok for the workplace to monitor your social media feed? appeared first on HMA Public Relations. Featured Social Media Abbie S. Fink social media Social Media Guidelines social media policy workplace social media

Are we (finally) starting to phase out the a++holes?

Communications Conversations

If you’re a Minnesota Wild fan, you’ve undoubtedly heard the news: GM Paul Fenton is out. According to ownership, he wasn’t a “culture fit.” ” That’s typically code for: he was a jerk to employees. And, that’s not me saying that, it’s talk show hosts, media and fans over the last week or so. via GIPHY. Think about that for a minute: A major-league sports franchise fired a GM for, essentially, being an a**hole.

Creating the Best Workplace for Moms-to-Be – Tips from Konnect Agency

Konnect Agency

Welcome to 2019. Unless you’re living under a rock, you might have noticed an uptick in a certain demographic in the workplace… Moms! In an industry traditionally dominated by women, catering to the unique needs of moms and moms-to-be is nothing new in the PR world. Regardless, some workplaces do it better than others. I might be biased. I think I work at the best lifestyle PR agency in the biz. Especially after my experience at Konnect through my first pregnancy.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographics: How to prime your website for voice search

PR Daily

Making sure artificial intelligence can find your products and services will be essential for attracting new customers. Here’s how you should prepare for the future. Voice search won’t be a passing fad. Many experts expect voice search will dominate how consumers discover products and find services online. That means it will be crucial for your website to be discoverable by AI assistants and rank highly for keywords that are on the tips of consumers’ tongues. .

How to Navigate the Moral War

Doctor Spin

There’s a cultural battle raging for our morality. This moral battle could spell devastating consequences for businesses trying to communicate efficiently with their publics. A business could easily be hung out to dry just for being deliberately misunderstood and used as a case-in-point for either side in this war. Like me, you might have strong moral opinions yourself, but these aren’t necessary the right ones for your corporate messaging.

Does profanity rev up your message, or put off your audience?

PR Daily

Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument? How important is the use of profanity for your audience? As communicators trying to reach diverse and disparate demographics, it’s usually unwise to offer anything that might be taken offensively. However, strong language can deliver benefits.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases. Good morning, PR pros: On Wednesday, The New York Times’ stock fell as the publisher announced that its digital advertising revenue was set to drop. Though its digital subscription revenue is set to increase, it’s not enough to offset investors’ fears.

Radio 73

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.