Tue.Sep 21, 2021

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UK Media Moves including City A.M., The Sun, Money Saving Expert and more

Cision

City A.M. print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert.

Print 313
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Getting the Yes When Pitching the Media

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything.

Pitching 130
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Trending Sources

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Transcreating PR materials into different languages—and attracting global clients

Agility PR Solutions

While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather than transcreated, which is the process of creative translation. Here, we’ll learn about creative translations of PR materials. […].

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8 women kicking a** in social media marketing in 2021

Communications Conversations

One of the big lessons I’ve learned over the last year-and-a-half since this darn pandemic started was just how fortunate I am in my professional life. I’ve had a successful and growing consulting business for 12 years. I teach at the University of St. Thomas and the University of Minnesota. And I have the chance to work with some wickedly smart–and wonderfully nice–people.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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COVID crisis is changing how companies forecast and plan—here are 3 ways they’re adapting

Agility PR Solutions

As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders responded, what keeps them up at night—and what the path forward looks like for them. […].

Crisis 153

More Trending

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4 reasons why influencer marketing is a must-have strategy today

Agility PR Solutions

With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience. Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its visibility, reach, engagement, and revenue. Influencers have loyal followings and an established authority in a particular niche.

Strategy 152
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Open source training scheme aims to support entry level agency talent

Stephen Waddington

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Yesterday I wrote about the issues faces employers in recruiting junior and mid-level talent in public relations. Today it’s the turn of entry level recruitment. The entry level market ground to a halt during the COVID-19 pandemic.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown.

Meeting 91
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Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

Axia PR

Ready to find out how Mall of America, as a major retail destination consistently providing first-class experiences, while dealing with different COVID-19 challenges? Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

Tourism 62
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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This month in bad PR pitches: September 2021

Muck Rack

This month in bad PR pitches: September 2021

Pitching 107
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#TipForTuesday – Improving your SEO

HMA Public Relations

Are you hurting your SEO? There are a few things that you can unintentionally do that can lower your SEO rank. Learn more.

SEO 41
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The return of Trump

Mark My Words

Trump is coming back. Will he still rule social media? It’s easy to imagine that a populist without a platform is like a bull without horns—an aggressive but impotent force in a political landscape as attention-addled as our present one. Thus, some may have concluded that Trump—who has been permanently suspended from Twitter and temporarily banned from Facebook—would lack the mobilising power for a 2024 campaign necessary to oust Biden.

Energy 60