ImPRessions - Crenshaw Communications
APRIL 27, 2021
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will be read by a rarefied audience that ranges from senior executives to CEOs.
Flack's Revenge
APRIL 27, 2021
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
APRIL 27, 2021
Steffan Rhys appointed Editor at WalesOnline; Rhiannon Evans promoted to new role of Senior Editor at GRAZIA; Valentina Pop made Editor of Europe Express newsletter at the FT.
Agility PR Solutions
APRIL 27, 2021
More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason to return. When Bill Gates first penned his essay, “Content is King“, in 1996, he […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
APRIL 27, 2021
If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward. And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsle
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 27, 2021
Hur kommunicerar man bäst sina kvartalsresultat? För Vattenfall är svaret en livesänd presentation där bolagets ledning diskuterar och analyserar resultaten i ett format inspirerat av nyhetssändningar.
Solo PR Pro
APRIL 27, 2021
When a prospective client requests a proposal, do you excitedly hop right on it? Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire).
Agility PR Solutions
APRIL 27, 2021
Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent of consumers look for a company’s online presence before visiting in-person. Therefore, it’s […].
Contently - Strategy
APRIL 27, 2021
Sometimes in marketing, the buzzwords fly at you at a terrifying speed. You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
APRIL 27, 2021
6 questions with Lauren Anderson from Showbiz Cheat Sheet
Awario
APRIL 27, 2021
The Academy Awards global pre-campaign started with surprises this time. Producers had to spark people’s interest in the event during the crisis of attention and the pandemic restrictions. Did they do it? In this article, you will find a detailed social media study around the Oscars 2021.
Communications Conversations
APRIL 27, 2021
When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me–all the time. I could no longer work at coffee shops. I no longer visited the gym. And I rarely saw friends. All of that took its toll–as it did for many of you (I know I had it a lot better than many, many others). But, something else took its toll on me, too–I started interacting less on social media.
Axia PR
APRIL 27, 2021
Put a smile on people’s faces with public relations content. Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content. Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
APRIL 27, 2021
Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.
Maxim Behar
APRIL 27, 2021
The PR expert Maxim Behar shares his ideas for the development of Bulgaria and highlights the importance of building the country's brand image, its positioning among the world's economic elite and the need of foreign investors. Ministry of Branding in Bulgaria… Why not? Building a country’s brand image is quite a long process and the accumulation of positive news, stories and opinions should be extremely powerful to overshadow the distressing events.
wiredPRworks
APRIL 27, 2021
There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. And, podcasts are growing – fast. According to The Infinite Dial report, 75% of Americans are familiar with podcasting and 55% have listened to a podcast; total listeners is up 37.5% in only three years.
The Hoffman Agency
APRIL 27, 2021
By Matthew Medlin, Account Executive. From a global pandemic to social justice movements and a tumultuous election season — this last year has been gut-wrenching on many levels. The heightened environment of 2020 made us, and many others, truly face the racial injustice taking place and decide how to participate in the larger conversation/subsequent action.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
wiredPRworks
APRIL 27, 2021
There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. And, podcasts are growing – fast. According to The Infinite Dial report, 75% of Americans are familiar with podcasting and 55% have listened to a podcast; total listeners is up 37.5% in only three years.
Expert insights. Personalized for you.
296 
Let's personalize your content