Cision

MARCH 30, 2021

How to market to multiple generations right now.

Marketing 268

Marketing How To Blogging 268

Agility PR Solutions

MARCH 30, 2021

Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through using hashtags, especially on platforms […]. The post Mastering marketing efficiency: How’s your hashtag acumen?

Marketing 170

Marketing Consumer Social Media Industry 170

Cision

MARCH 30, 2021

Anushka Asthana to join ITV News as Deputy Political Editor; Christopher Williams, now Business Editor across all print and digital editions of The Telegraph; Rhotic Media announces team updates.

Media 120

Media Print Blogging 120

Awario

MARCH 30, 2021

What are Twitter Spaces, how to use the feature, why should you master it, and how to measure the result of your Spaces campaigns? Read the article for answers!

Twitter 140

Twitter How To Measurement 140

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 30, 2021

The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back seat to a new leading metric, reveals new research from digital business operating system Amplitude.

Analytics 117

Analytics Measurement Web System 117

Axia PR

MARCH 30, 2021

Learn why the future of public relations continues to shine bright with our guest Gideon Fidelzeid of PRWeek. Guest: Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual Agency Business Report.

Industry 118

Industry Leadership Agency Report 118

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels. These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years.

Social Media 108

Social Media Report Survey Media 108

Agility PR Solutions

MARCH 30, 2021

Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the people that we want to hear, understand, and accept what […]. The post How brand spokespeople can better connect with audiences appeared first on Agility PR Solutions.

Brand 86

Brand Branding Interviews Company 86

HMA Public Relations

MARCH 30, 2021

It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace. Each of these has its own characteristics in how the stories often break, how much engagement they get with the public, and how much the media writes about them.

Reputation 78

Reputation Crisis Analysis Data 78

Communications Conversations

MARCH 30, 2021

A free donut a day with your vaccine card. That’s what Krispy Kreme offered up last week in the first (big) attempt at #vaxmarketing we’ve seen so far. To no one’s surprise, the internet lashed back. Specifically around the issue that donuts are potentially worse than the vaccine! I mean, I’ll give you a minute. Sift through the comments on their Insta post (by the way, I love the first comment: “I’m here for the comments”).

Brand 78

Brand Branding Social Media Crisis 78

Muck Rack

MARCH 30, 2021

Women’s History Month shows it's past time to do as we counsel: Show up for women

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Axia PR

MARCH 30, 2021

An addiction to appearing in the media can throw your public relations efforts into disarray. Everyone loves media appearances. Heck, one of the goals of public relations is to get your company in the media via positive appearances to increase awareness of your company or brand. Getting positive media appearances is never a bad thing, right? Not always.

Media 62

Media Company Publicity Brand 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

MARCH 30, 2021

Clubhouse is a fairly new social app that's taken the world by storm. Part podcast, part TED Talk, the high-profile app can be a great resource for PR professionals. Clubhouse is in its early days, but adoption has been fast and furious and, in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. Whether you are choosing to moderate a discussion or simply listen in (there is no obligation to talk), it can be valuable.

Pitching 72

Pitching LinkedIn Report Twitter 72

The Hoffman Agency

MARCH 30, 2021

By Hibo Abtidon, Account Coordinator . We touched on how our values go beyond the average company blurb seen on websites or within a boilerplate; how they guide us in our everyday interactions with others and serve as the cornerstone of our operations from the top-down. Our No. 1 value, Everyone is Valuable , emphasizes the need to invest time in relationships with our colleagues.

Agency 69

Agency Exercises Employee Ethics 69

Practical Law Construction

MARCH 30, 2021

Your starting point, like mine, to the above question, which I will leave you to mull over the Easter break, is likely “of course!” But why? This question was first explored by Peter Clyde in his blog in 2012. Since then we have had the benefit of the Supreme Court’s decision in Aspect Contracts (Asbestos) Ltd v Higgins Construction plc , but does this change the analysis?

Construction 59

Construction Analysis Course Blogging 59

Prohibition

MARCH 30, 2021

Following on from January’s good and bad PR campaigns round up, which you can find here , we thought it was time to delve into February’s. Let’s jump right in and have a look at some of the campaigns that were up to scratch in February and the ones that didn’t quite hit the mark. That Weetabix and Heinz baked beans tweet. When thinking back on last month’s campaigns, there’s one that sticks out right away.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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