Onclusive

APRIL 5, 2019

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and med

Communications 284

Communications Measurement Strategy Media Relations 284

Axia PR

APRIL 5, 2019

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

Resources 83

Resources Tools Company Web 83

Critical Mention

APRIL 5, 2019

Back in 1996, Bill Gates said: “Content is king.” Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing?

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

HMA Public Relations

APRIL 5, 2019

Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home […]. The post Boeing’s PR Flop appeared first on HMA Public Relations.

Groups 62

Groups Publicity 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

APRIL 5, 2019

Everybody's talking about purpose, but behind the words must lie authenticity.

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Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Onclusive

APRIL 5, 2019

How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge.

Communications 57

Communications Financial Measurement Crisis 57