Fri.Apr 05, 2019

How Dynamic Signal Uses Power of Voice™ to Optimize Communications


Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.

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The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” ” Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions.

Sears turns to new slogans, smaller stores for rebound

PR Daily

The retail giant is looking to emerge from bankruptcy and years of store closings with a new plan for scaled-down shops and a narrower brand mission. Will customers come back? Sears is ready to stop closing its mega-stores and start opening leaner, more focused locations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 ways to improve your company’s website

Axia PR

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale.

More Trending

Boeing’s PR Flop

HMA Public Relations

Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home […]. The post Boeing’s PR Flop appeared first on HMA Public Relations. Featured PRGN Aaron Blank Boeing PR public relations global network

5 steps to create a seamless screencast

PR Daily

Choose a recording software, tidy up your screen, and hit record. It’s not nearly as daunting as it seems. The use of video is rising, but it can be intimidating for beginners. Thankfully, screencasts make video creation more approachable.

How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch

Maine PR Maven

I recently went into a Dunkin’ for a salted caramel hot Chocolate. I know, I know: It’s a lot of calories — 420 calories, to be exact. But on a cold afternoon, after skiing all day in sub-zero temperatures, I felt that I had earned it. That New Year’s resolution could wait another day.

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5 ways Qualcomm engages with a worldwide workforce

PR Daily

The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Experian Unifies Global Communications with Power of Voice™


How does a global brand standardize on a single PR metric?

The 5 most popular stories on PR Daily this week

PR Daily

This week readers wanted to know more about social media storytelling tips, filler words to remove from writing, April Fools’ campaigns, and more. Here are the five most widely read stories this week on PR Daily : 10 spellbinding examples of social media storytelling.

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4 Secrets to Writing a Fantastic PR Headline

Tribe Builder Media

When it comes to creating great content, there is perhaps nothing more important than the headline. Don’t worry you don’t have to be left to figure out on your own, there are secrets to writing these fantastic PR headlines.

Announcing PR Daily’s 2018 Video & Visual Awards winners

PR Daily

Congratulations to this year’s winners. The post Announcing PR Daily’s 2018 Video & Visual Awards winners appeared first on PR Daily. Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Storytelling Visual & Video Communications video awards visual awards

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build.