Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launc

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Flack's Revenge

JUNE 2, 2021

By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Instead of facing the media – and submitting to threats and fines – Naomi Osaka withdrew, citing depression, anxiety and fear of public speaking.

Sports 250

Sports Media Newspapers Conference 250

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal. For example, “slow and steady wins the race” can avoid early exhaustion and ensure that a runner makes it through the final stretch.

Strategy 174

Strategy Meeting LinkedIn Communications 174

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? Mine kinda was, for a minute.

Social Media 151

Social Media Marketing Media System 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 2, 2021

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact, a visitor clicking on the link to your article is only […]. The post 7 tips for writing content that ranks and converts appeared first on Agility PR Solutions.

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Writing SEO Content Marketing Marketing 141

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. New research from customer engagement software and services Khoros, in partnership with enterprise listening platform Talkwalker, reveals how brands can engage with and market to the Gen Z […].

Data 105

Data Enterprise Brand Branding 105

Reputation Us

JUNE 2, 2021

Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.” These 12 Tips are designed to give future RepU Reputation Protectors a sample of the courses they will experience on how to enhance, advance and protect your organization’s valuable reputation. 12 Reputation Protection Tips. 1.

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Reputation Crisis Management Crisis Measurement 78

Agility PR Solutions

JUNE 2, 2021

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it correctly. 5 tips for leveraging LinkedIn LinkedIn isn’t “just […]. The post 5 ways to leverage LinkedIn as an effective PR tool appeared first on Agility PR Solutions.

LinkedIn 100

LinkedIn Tools Brand Branding 100

Solo PR Pro

JUNE 2, 2021

After the accidental post-election press conference at Four Seasons Total Landscaping in Philadelphia this past November, Jeff Lyons, long-time runner and co-host of the Junk Miles podcast , had an idea: Run 11 miles from Four Seasons Total Landscaping to the Four Seasons hotel near Center City. He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community.

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Viral Hotels Guidelines Community 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JUNE 2, 2021

Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric. New research from digital P2P payments firm MoneyGram explores how consumer behavior and expectations toward […].

Consumer 78

Consumer Brand Branding Retail 78

Practical Law Construction

JUNE 2, 2021

Preparing and sending contractual notices always makes me nervous. There are so many things to get wrong: is it in time, where should I send it, who to, how should I send it? Not to mention the actual content of the notice. For those of you like me, the recent case of Transport for Greater Manchester v Kier Construction Ltd shows that we are right to worry about these things.

Transportation 80

Transportation Construction Data Communications 80

Axia PR

JUNE 2, 2021

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy. Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.

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Web Social Media Tools Strategy 62

HMA Public Relations

JUNE 2, 2021

Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.

Print 62

Print 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PeakMetrics Insights

JUNE 2, 2021

It’s estimated that a staggering 463 exabytes of data is generated every day — roughly taking up the same space of around 212 million DVDs. Due to its abundance, data has many uses in every business department, but those who work in marketing and PR will now find themselves working with it more often. After all, if … Continue reading 3 Ways Data Analytics is Changing Marketing and PR.

Analytics 52

Analytics Data Marketing 52

HMA Public Relations

JUNE 2, 2021

(PHOENIX – June 2, 2021) – Southwest Behavioral & Health Services (SB&H), an innovative leader in behavioral health, today announced that it has been recognized by the Healthy Arizona Worksites Program (HAWP) for making efforts to positively affect the health and well-being of employees, their families, and the community. The HAWP Award recognizes employers that […].

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Employee Community 52