ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several questions a PR professional should never ask a reporter. .

Report 310

Report Interviews Pitching Course 310

Business Wire

DECEMBER 17, 2020

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications. One of the things we discussed was that many people consider multicultural communications to be solely about race when, in fact, multiculturalism means many cultures.

Communications 289

Communications Blogging Groups Education 289

Ronn Torossian

DECEMBER 17, 2020

There is one thing that makes customers make purchases from a certain business, something that motivates groups of people to continually shop from the same company, despite the hundreds of alternative products available on the market – something that makes that particular organization better than any of the rest, in the eyes of the consumers, […].

Groups 195

Groups Consumer Company Marketing 195

Prowly

DECEMBER 17, 2020

As PR professionals, we live and function in very uncertain times – politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]. The post Pica Pole or Digital Analytics?

Analytics 196

Analytics Marketing 196

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. All of these issues and more are being debated and taught among scholars and students in universities around the world.

Case Study 201

Case Study Conference Exercises Print 201

Cision

DECEMBER 17, 2020

COVID-19 was an "everything story" in 2020. Here are 5 big ways it's impacted the media and journalists.

Media 178

Media Blogging 178

Awario

DECEMBER 17, 2020

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

Facebook 160

Facebook Blogging 160

Agility PR Solutions

DECEMBER 17, 2020

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. The firm’s research found that […].

Brand 157

Brand Branding Survey Creativity 157

Cision

DECEMBER 17, 2020

Kirsty Tyler has been appointed Acting Editor of Femail Magazine; Natasha Preskey to join The Independent as a Senior Lifestyle Reporter; Justin Jacobs now Houston Correspondent at the FT.

Media 120

Media Report Blogging 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. It has been quite the turbulent year, to say the least, and I’m sure almost people are exhausted and ready for the Christmas break. With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return.

Reputation 133

Reputation Creativity Crisis Employee 133

Agility PR Solutions

DECEMBER 17, 2020

Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues still occupy center stage, it’s more important than ever to amplify the […]. The post Building your personal brand—4 tips to get you started appeared first on Agility PR Solutions.

Brand 121

Brand Branding Leadership Groups 121

Culpwrit

DECEMBER 17, 2020

By Luke Smith The last two semesters of college have been unique, to say the least. But they are coming to end, and if your virtual commencement for Fall 2020/21 is looming, it’s time to jumpstart your PR job search. And it’s not a bad time for spring graduates to do the same. When preparing […]. The post Laying the Groundwork for a Successful Career in PR appeared first on culpwrit.

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Agility PR Solutions

DECEMBER 17, 2020

One of today’s fastest-growing social media platforms today is Instagram. The photo and video sharing network says that 90 percent of their accounts follow at least one business. Also, the Facebook-owned service said that more than a billion people not only use it monthly, but that 60 percent log in daily, and more than 50 […]. The post 6 steps for increasing your discoverability on Instagram appeared first on Agility PR Solutions.

Instagram 105

Instagram Social Media Facebook Video 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Press releases are an excellent tool for both your marketing and public relations. However, it can backfire if you make some of the most common press release mistakes.

How To 105

How To Writing Social Media SEO 105

Muck Rack

DECEMBER 17, 2020

Webinar recap: 3 insights from Muck Rack’s State of Tech Journalism in 2020

Journalism 133

Journalism 133

PR in High Definition

DECEMBER 17, 2020

Countless people have said it, but this year really was anything but predictable. Despite the sudden change, the year wasn’t all doom and gloom. Mental health was discussed more, social justice movements really accelerated, carbon emissions dropped at the height of lockdown, Animal Crossing had its time in the limelight, and most of us learnt how to make bread and other baked goods.

Trends 71

Trends Reputation Course Media Relations 71

Prohibition

DECEMBER 17, 2020

Ah 2020. What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note. Christmas adverts have been hitting our screens for weeks now and we always wait in anticipation to see what our favourite brands will do each year! From festive moments, to lovable characters and heart-warming stories – they always put you in the festive mood.

Video 62

Video Social Media Creativity Community 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PR in High Definition

DECEMBER 17, 2020

It’s fair to say that there’s a lot going on at the moment and it may be hard to keep up with the news – especially if you’re also trying to scour online for last-minute Christmas presents. So, in case you’re busy concentrating on getting that perfect gift or what size turkey you’ll need for your Christmas bubble, we’ve rounded up the biggest news in tech to be keeping an eye on.

Google 62

Google Ethics Banking Radio 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time.

Digital PR 161

Digital PR Tools Pitching Film 161