Wed.May 20, 2020

A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on. Brand PR PR Agency 5WPR Insights MARKETING Strategy

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Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices

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How short-term and long-term crisis responses require different mindsets

PR Daily

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management. Modern crisis management and mitigation have become exceedingly complex. With the evolution of the media cycle, social media and consumers’ demands for direct access to brands and organizations, crisis preparation and reputation management have become high tech, day-and-night, expensive endeavors.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 surefire ways strong PR can build your business

Agility PR Solutions

As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine optimization, content marketing, and email marketing. Many businesses take […]. The post 6 surefire ways strong PR can build your business appeared first on Agility PR Solutions. Public Relations branding

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Journalists share how COVID-19 has changed news media coverage at PR Daily Summit

Muck Rack

Journalists share how COVID-19 has changed news media coverage at PR Daily Summit

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How to balance PR and legal concerns in a crisis

PR Daily

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis. Legal and public relations (PR) professionals often collaborate during times of crisis, making it crucial for the two to work in harmony when serving a client. The reality is that crises do not discriminate against the types of entities they harm, and the resulting legal and reputational damages are difficult to forecast.

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What’s the new normal in public relations and marketing?

Agility PR Solutions

Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather unprecedented. We can certainly learn from recent mistakes, but what we choose to […]. The post What’s the new normal in public relations and marketing? appeared first on Agility PR Solutions.

8 often-overlooked steps to take before crisis strikes

PR Daily

As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat. In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The most talkworthy brands—which ones are generating the most jabber online and off?

Agility PR Solutions

Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online, offline, social media, dinner talk, smoke signals, it all works. Which […]. The post The most talkworthy brands—which ones are generating the most jabber online and off? appeared first on Agility PR Solutions.

Calling all outstanding female HR professionals

PR Daily

Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3! The post Calling all outstanding female HR professionals appeared first on PR Daily. Ragan Awards

New research sheds light on how creatives are performing during COVID

Agility PR Solutions

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move. Of course, there are plenty of challenges, but thanks to the agility and adaptability […]. The post New research sheds light on how creatives are performing during COVID appeared first on Agility PR Solutions.

How Southwest Airlines creates meaningful, memorable content

PR Daily

It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times. If you’re struggling to achieve meaningful social media liftoff, Southwest Airlines is a terrific source for storytelling fuel. Derek K.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Source: Prince Harry ‘Is Not Unhappy.’ He and Meghan are ‘Excited,’ Planning Their Future

Mark My Words

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community.

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A Special Event Steeped In Tradition

HMA Public Relations

Congratulations to the class of 2020! Even though graduation may look different this year, it is still a time to celebrate the accomplishments that have been made over the years. Click the link to read more. The post A Special Event Steeped In Tradition appeared first on HMA Public Relations. Featured Graduation Scott Hanson

Leadership

Mark My Words

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm.

Exploring Virtual Events: 6 Benefits of Going Virtual

TrendKite

Worried about taking your event virtual? 6 benefits that you might not have considered

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What's the difference between inbound marketing and content marketing?

Axia PR

The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships. inbound marketing

Fundamental Factors PR Campaign Need

5W PR

How can a brand know if a PR campaign will be successful? The short answer is, no one can be absolutely certain of success. We can, however, trust probability based on the consistent positive results of previous campaigns and the human tendency to follow certain patterns and respond to certain messages delivered in certain ways. So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success?

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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Many starts and stops. There have been some wins–I wrote about the University of St.

Fiduciary duties and group loyalty – A Company v X and others

Practical Law Construction

“The distinguishing obligation of a fiduciary is the obligation of loyalty” (Lord Millet in Bristol and West Building Society v Mothew ). It is well-known that barristers and solicitors owe fiduciary duties to their clients (the core duty being that of loyalty) such that they must not act for a second client if that would put them in conflict with the interests of the first. But what about expert witnesses?

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

PR Daily

Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more. Hello, communicators: Johnson & Johnson is discontinuing its talc-based baby powder in the United States and Canada, following lawsuits alleging that the product contained carcinogens, including asbestos.

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For Biden to beat Trump in a digital campaign, strategists say these two things are essential

Mark My Words

Newsweek Mark Borkowski, a British publicist and author, addressed the unprecedented situation Biden is campaigning in, which he thinks is made harder given the position Trump has as the incumbent. This combination he said provides a communications challenge “like no other.” ” “Joe Biden is running a Presidential campaign the likes of which has never been run before.

“Smash and grab” update: can an employer start a “true value” adjudication without first paying the notified sum?

Practical Law Construction

Insofar as “smash and grab” disputes go, Broseley London Ltd v Prime Asset Management Ltd is simple and straightforward. However, the judgment touches upon an issue which is anything but straightforward: can an employer start a “true value” adjudication without first paying the notified sum?