Wed.May 20, 2020

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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […].

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Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered.

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The most talkworthy brands—which ones are generating the most jabber online and off?

Agility PR Solutions

Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online, offline, social media, dinner talk, smoke signals, it all works. Which […]. The post The most talkworthy brands—which ones are generating the most jabber online and off?

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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Many starts and stops.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 surefire ways strong PR can build your business

Agility PR Solutions

As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine optimization, content marketing, and email marketing. Many businesses take […]. The post 6 surefire ways strong PR can build your business appeared first on Agility PR Solutions.

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What’s the new normal in public relations and marketing?

Agility PR Solutions

Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather unprecedented. We can certainly learn from recent mistakes, but what we choose to […]. The post What’s the new normal in public relations and marketing?

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COVID lawsuits are coming ? get your PR plan ready

The Stalwart Blog

I started to get a lot of inquiries from companies and business owners and executives wondering if they should start planning PR contingencies for percolating, ancillary COVID-19 issues. Grumblings from a disgruntled employee not happy with their reduced work hours or “work from home” order or a dissatisfied customer who still can’t find their products could exacerbate in this tense, anxiety-ridden environment.

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5 SEO hacks no one talks about that you should embrace

Agility PR Solutions

Let’s face it—if you want to make it to the top of search engines, then you have to hone your SEO skills. Every day, thousands of new sites get developed and new posts go up, and the content pieces that get noticed are the ones optimized for search engines. Of course, there are your typical […]. The post 5 SEO hacks no one talks about that you should embrace appeared first on Agility PR Solutions.

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Fundamental Factors PR Campaign Need

5W PR

How can a brand know if a PR campaign will be successful? The short answer is, no one can be absolutely certain of success. We can, however, trust probability based on the consistent positive results of previous campaigns and the human tendency to follow certain patterns and respond to certain messages delivered in certain ways. So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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New research sheds light on how creatives are performing during COVID

Agility PR Solutions

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move. Of course, there are plenty of challenges, but thanks to the agility and adaptability […].

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A Special Event Steeped In Tradition

HMA Public Relations

Congratulations to the class of 2020! Even though graduation may look different this year, it is still a time to celebrate the accomplishments that have been made over the years. Click the link to read more. The post A Special Event Steeped In Tradition appeared first on HMA Public Relations.

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What's the difference between inbound marketing and content marketing?

Axia PR

The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.

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Source: Prince Harry ‘Is Not Unhappy.’ He and Meghan are ‘Excited,’ Planning Their Future

Mark My Words

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I just don’t see him having the skill set to be a producer,” said Borkowski. “What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Fiduciary duties and group loyalty – A Company v X and others

Practical Law Construction

“The distinguishing obligation of a fiduciary is the obligation of loyalty” (Lord Millet in Bristol and West Building Society v Mothew ). It is well-known that barristers and solicitors owe fiduciary duties to their clients (the core duty being that of loyalty) such that they must not act for a second client if that would put them in conflict with the interests of the first.

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Leadership

Mark My Words

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device. Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us sta

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“Smash and grab” update: can an employer start a “true value” adjudication without first paying the notified sum?

Practical Law Construction

Insofar as “smash and grab” disputes go, Broseley London Ltd v Prime Asset Management Ltd is simple and straightforward. However, the judgment touches upon an issue which is anything but straightforward: can an employer start a “true value” adjudication without first paying the notified sum? For those who are new to “smash and grab” practice, Jonathan Cope’s blog, Implications of the Court of Appeal’s decision in S&T v Grove Developments and Gideon S

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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For Biden to beat Trump in a digital campaign, strategists say these two things are essential

Mark My Words

Newsweek Mark Borkowski, a British publicist and author, addressed the unprecedented situation Biden is campaigning in, which he thinks is made harder given the position Trump has as the incumbent. This combination he said provides a communications challenge “like no other.” “Joe Biden is running a Presidential campaign the likes of which has never been run before.

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