Thu.Jan 31, 2019

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Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. But what […]. The post Do You Have a Pre-Crisis Checklist?

Crisis 270
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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t have Casper’s $240 million venture funding.

Brand 136
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The news industry in 2019 and how it affects Public Relations

The Resolution Blog

The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers. I wanted to hear more so stopped by SWNS Media Group in New York to meet editor-at-large Jim Rich.

Industry 120
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Has social media peaked? Many regular users say they used it more a year ago

Agility PR Solutions

The issues surrounding social media have been front and center in recent months, but is it changing how regular social media users are actually using these platforms? According to new research from Regina Corso Consulting, over half of regular users (55 percent) say compared to a year ago, they find themselves using social media a […]. The post Has social media peaked?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Where have all the blogrolls gone?

Stephen Waddington

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer.

SEO 113

More Trending

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First impression PR session—4 tips for looking better at events

Agility PR Solutions

Although you naturally hope that people will assess your company based on its excellent products and services, at first they’re more likely to focus on your appearance alone. It can take only a few seconds to create a first impression that’s less than sterling, and once that’s in place, it’s hard to dislodge it. If […]. The post First impression PR session—4 tips for looking better at events appeared first on Agility PR Solutions.

Company 74
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60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intell

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Is your reputation hot or cold? Seven ways to check

PR in High Definition

Feeling cold or frozen with indecision? As the cold weather arrives in the UK, it is important to remember that people live quite happily in the Arctic circle. As we all know from the famous quote by Alfred Wainwright, there’s no such thing as bad weather, only unsuitable clothing. As the UK is polarised, thinking Brexit is either brilliant, bo *ks or boring, whatever the outcome we are already in and facing a cold economic spell – and it won’t blow over quickly.

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How to get into sports PR

Agility PR Solutions

A sports public relations rep is an individual who works specifically to ensure that the athlete, club, franchise, or organization that they work for is well represented at all times. It’s a tough industry to crack into and it’s an incredibly difficult one to find success in, but, with a lot of hard work, a […]. The post How to get into sports PR appeared first on Agility PR Solutions.

Sports 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The top 10 health publications from 2018, according to journalists

Muck Rack

The top 10 health publications from 2018, according to journalists

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Goldsmiths 2019 bridal campaign – The Perfect Match

Prohibition

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. We were tasked with creating content encouraging soon-to-be engaged couples around the UK to consider buying their engagement ring and wedding rings together – rather than the more traditional route of buying the engagement ring first.

YouTube 54
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Firefly Communications appoints Marco Dautel to strengthen German business

PR in High Definition

Firefly Communications has appointed Marco Dautel as associate director to strengthen its German agency, based in Munich. Marco’s area of responsibility will be to enhance strategic client work and to further develop the company’s consulting and service offering, as well as the overall business in Germany. Marco brings 15 years of PR experience to the table, having worked for clients in the technology, mobile, security, consumer electronics and travel industries.

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Goldsmiths 2019 bridal campaign – The Perfect Match

Prohibition

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. We were tasked with creating content encouraging soon-to-be engaged couples around the UK to consider buying their engagement ring and wedding rings together – rather than the more traditional route of buying the engagement ring first.

YouTube 48
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What’s your personal success strategy for 2019?

Waxing UnLyrical

Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition. After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them.

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#Book Club — The Later Years

HMA Public Relations

Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for […]. The post #Book Club — The Later Years appeared first on HMA Public Relations.

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The real cautionary tale of the Fyre Festival

Communications Conversations

Earlier this week, I joined a large percentage of Netflix subscribers and watched the Fyre Festival documentary on the popular streaming service. My immediate reaction: Shock and horror that Ja Rule is allowed to be in charge of anything, let along a major music festival! In all seriousness, the doc was a bit shocking. But, also riveting. How could so many smart people be so blind as to follow Billy MacFarland in what seemed to be obvious to so many others?

Ethics 87
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Super Bowl 2019—advertising and shopping stats for digital media buyers

Agility PR Solutions

Regarded as the marketing opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. New research and a supplemental infographic from programmatic media […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission