Tue.Nov 17, 2020

Creative Testing Delivers

Ronn Torossian

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

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Career guidance for aspiring communication pros in 2020

PR Daily

Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up. I graduated college in 2002, just after the burst of the Dotcom Bubble and the Enron scandal. The stock market was in a downturn, consumer confidence was low, and there was a glut in the job market.

Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling

Cision

In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them. Comms Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to keep your team motivated during the pandemic

PR Daily

If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without cracking the whip?

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Report: Communication a top trait that audiences want from CEOs

PR Daily

According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs. What are the top traits that leaders must have to be successful in the post-COVID environment?

Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.

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With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 tips for building a coherent brand through content creation

Agility PR Solutions

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success.

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Meet PRSA Board of Directors Nominee Felicia Blow, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign.

Are Twitter users an accurate reflection of real public sentiment?

Muck Rack

Are Twitter users an accurate reflection of real public sentiment

Tips for Entering the PR Field During the Pandemic

Culpwrit

The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

UK Media Moves including Business Insider, Immediate Media, TUI UK and more

Cision

Lara O’Reilly is now Media & Advertising Editor at Business Insider; Janine Ratcliffe appointed Deputy Editor for BBC Good Food and olive; TUI UK makes Sarah Robinson Content Strategy Editorial Lead. Media Blog

Marketing & PR for Fitness Professionals: Case study

Prowly

A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience.

Alexander Mason: "PR-branschen har blivit bättre på att paketera sina budskap"

Cision

Alexander Mason arbetar som kommersiell chef på Cision och har via sitt arbete med Spinnjuryn följt PR-branschens utveckling under många år. Sverige Blogg

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Calculating the cost of a PR agency with Jason Mudd | On Top of PR podcast

Axia PR

Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. On Top of PR

Alexander Mason: "PR-branschen har blivit bättre på att paketera sina budskap"

TrendKite

Alexander Mason arbetar som kommersiell chef på Cision och har via sitt arbete med Spinnjuryn följt PR-branschens utveckling under många år

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Five Questions with PR Agency CEO Jason Mudd

Axia PR

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A. PR tips agency news

UK Media Moves including Business Insider, Immediate Media, TUI UK and more

TrendKite

Lara O’Reilly is now Media & Advertising Editor at Business Insider; Janine Ratcliffe appointed Deputy Editor for BBC Good Food and olive; TUI UK makes Sarah Robinson Content Strategy Editorial Lead

3 Ways to Win Big at ABM

PR 20/20

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli , CEO of NextRoll, in a talk from HubSpot’s INBOUND 2020 virtual conference. Most marketers think ABM is only for enterprises with deep pockets.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in interactions with correspondents and callers. Are these silent partners reliable teammates who are working for you? Take a fresh look at each one and consider some of these best practices. Your email signature(s).

Activation Delivers Consumer Value

5W PR

Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response to activation into the U.S. armed forces was, “I ain’t got no quarrel with those Vietcong.”.

Building a Brand with Trust

HMA Public Relations

Do your consumers trust your brand? Now more than ever consumers want to make purchases from brand that support other brands. The post Building a Brand with Trust appeared first on HMA Public Relations. Featured

Payment down the chain

Practical Law Construction

Cash-flow management remains one of the main problem areas in construction and engineering projects. Issues in getting paid, serious enough on their own, are often an early warning sign for a project heading into wider difficulties.

These were the top publishers on Facebook in October 2020

NewsWhip

October was the final month before the presidential election, but a surprising amount of the top content did not actually have to do with the election but the deaths of some beloved celebrities. . As usual, we used our API to gather these rankings , which you can read about on our developer hub.

4 PR & Marketing Lessons from the 2020 Presidential Election

Glean.info Blog

Photo by Clay Banks on Unsplash. As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to PR and marketing.