Tue.Nov 17, 2020

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Creative Testing Delivers

Ronn Torossian

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.

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Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling

Cision

In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.

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Marketing & PR for Fitness Professionals: Case study

Prowly

A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]. The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. But here’s the hard truth. Most brand storytelling sucks. And usually, it falls into one of seven reasons, or, as I call them, the 7 Deadly Sins of Brand Storytelling.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Consumers across generations and geographies are now flocking to digital self-service channels when engaging with brands, […].

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UK Media Moves including Business Insider, Immediate Media, TUI UK and more

Cision

Lara O’Reilly is now Media & Advertising Editor at Business Insider; Janine Ratcliffe appointed Deputy Editor for BBC Good Food and olive; TUI UK makes Sarah Robinson Content Strategy Editorial Lead.

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Are Twitter users an accurate reflection of real public sentiment?

Muck Rack

Are Twitter users an accurate reflection of real public sentiment?

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Alexander Mason: "PR-branschen har blivit bättre på att paketera sina budskap"

Cision

Alexander Mason arbetar som kommersiell chef på Cision och har via sitt arbete med Spinnjuryn följt PR-branschens utveckling under många år.

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Tips for Entering the PR Field During the Pandemic

Culpwrit

The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns. Now that businesses are attempting to figure out the “new normal,” the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 ways to measure the success of a PR campaign

Agility PR Solutions

The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn’t cheap; it can cost a considerable amount of money. But like other marketing approaches, […]. The post 7 ways to measure the success of a PR campaign appeared first on Agility PR Solutions.

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Tame Your Social Media Editorial and Manage It Like God

Awario

The social media calendar is the game plan of every successful social media manager. It is the baseline of social media, content marketing campaigns, and the backbone of a content distribution approach. However, if your social media management was sporadic till this very moment, you are quite possibly spinning the wheels but going nowhere. Let us sort how it should be done.

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7 tips for building a coherent brand through content creation

Agility PR Solutions

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success. There are many different benefits you will receive from […]. The post 7 tips for building a coherent brand through content creation appeared first on Agility PR Solutions.

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Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. I don’t agree. That hasn’t been true in my own experience, and I don’t think the research supports such a conclusion.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Activation Delivers Consumer Value

5W PR

Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response to activation into the U.S. armed forces was, “I ain’t got no quarrel with those Vietcong.”. Hungarian-American psychologist Mihaly Csikszentmihalyi, known for naming the concept of flow or “being in a zone” and connecting it to productivity, once said: “Purpose provides activation energy f

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in interactions with correspondents and callers. Are these silent partners reliable teammates who are working for you?

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Five Questions with PR Agency CEO Jason Mudd

Axia PR

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

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Payment down the chain

Practical Law Construction

Cash-flow management remains one of the main problem areas in construction and engineering projects. Issues in getting paid, serious enough on their own, are often an early warning sign for a project heading into wider difficulties. There can of course be a number of culprits for cash-flow difficulties. A few weeks’ ago, my colleague, Yousef Shakah, took a closer look at one routine offender: mishandled retentions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Calculating the cost of a PR agency with Jason Mudd | On Top of PR podcast

Axia PR

Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

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Building a Brand with Trust

HMA Public Relations

Do your consumers trust your brand? Now more than ever consumers want to make purchases from brand that support other brands. The post Building a Brand with Trust appeared first on HMA Public Relations.

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3 Ways to Win Big at ABM

PR 20/20

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli , CEO of NextRoll, in a talk from HubSpot’s INBOUND 2020 virtual conference. Most marketers think ABM is only for enterprises with deep pockets. They believe it’s only used to nurture select groups of VIPs through expensive, in-person activities that take a long time (like private dinners).

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These were the top publishers on Facebook in October 2020

NewsWhip

October was the final month before the presidential election, but a surprising amount of the top content did not actually have to do with the election but the deaths of some beloved celebrities. . As usual, we used our API to gather these rankings , which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.