Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.
Ronn Torossian
NOVEMBER 2, 2020
New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, though, there’s been a shift in what consumers want their needs met and problems solved and how they want those solutions communicated.
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Prowly
NOVEMBER 2, 2020
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]. The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 2, 2020
Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR crisis have a wealth of insight that PR pros can borrow. Looking at […]. The post PR crisis playbook: Lessons learned from recent crises appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
NOVEMBER 2, 2020
En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
NOVEMBER 2, 2020
Highlights and key takeaways from this year's entirely virtual PRSA ICON conference.
Agility PR Solutions
NOVEMBER 2, 2020
With Election Day upon us, conversations about politics are at an all-time high and, according to new data from employee insights platform Perceptyx, the workplace watercooler (or it’s virtual equivalent) is naturally abuzz with election talk—often in unsettling and disruptive ways. The firm’s survey of over 3,000 working Americans found nearly 7 out of 10 employees […].
Cision
NOVEMBER 2, 2020
Sybilla Gross has a new beat at Bloomberg, Lebawit Lily Girma joins Skift, and more.
Muck Rack
NOVEMBER 2, 2020
How to put your social listening skills to use on Election Day
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
NOVEMBER 2, 2020
Creating an effective crisis management plan can be a hard task for any communication team. Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan.
Axia PR
NOVEMBER 2, 2020
As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand. In the right circumstances, April Fools’ Day pranks can make for great PR. In the wrong circumstances, April Fools’ Day pranks can make for really bad PR. Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider.
Agility PR Solutions
NOVEMBER 2, 2020
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].
HMA Public Relations
NOVEMBER 2, 2020
Happy #MediaMonday! Today's feature comes from Angela Gonzales who has been with the Phoenix Business Journal for more than 30 years! Click the link to learn more about her. The post #MediaMonday – Angela Gonzales appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
NOVEMBER 2, 2020
Johnny Depp took one hell of a gamble – and he’s lost out. In fact, everyone involved has lost. Now, in the aftermath, we have the immovable object of the words ‘wife beater’ experiencing the pressure of an irresistible force – Depp’s super-fans. That international fanbase worked to protect their icon – ensuring that #JusticeForJohnnyDepp trended next to #TheScum (the ugly nickname for The Sun).
Bianchi Biz Blog
NOVEMBER 2, 2020
After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed.
Mark My Words
NOVEMBER 2, 2020
BBC News. Johnny Depp has lost his libel case against the Sun newspaper over an article that called him a “wife beater” Mr Depp, 57, sued the paper after it claimed he assaulted his ex-wife Amber Heard, which he denies. The Sun said the article was accurate. Judge Mr Justice Nicol said the Sun had proved what was in the article to be “substantially true” He found 12 of the 14 alleged incidents of domestic violence had occurred.
wiredPRworks
NOVEMBER 2, 2020
25 Zoom Webinar Video Streaming Tips. 1. Wardrobe: Dress up a notch and wear bright, solid flattering clothes. Black is not the answer. Interesting jewelry is a fun touch. 2. Screen Test: Take a test shot before you go onscreen. Looking in the mirror doesn’t capture the shadows and imperfections – or the lighting. 3. Makeup: Yes – eyeshadow, blush and lipstick define your features. 4.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Awario
NOVEMBER 2, 2020
The 2020 election cycle is coming to an end: on Tuesday Americans will cast their votes (if they haven't already done it by mail). 2020 in itself was quite unpredictable. One thing for certain is that social media played a major role in the elections this year.
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