Cision

JUNE 18, 2020

How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.

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Business Wire

JUNE 18, 2020

Public relations is the art of securing trust at scale. And one of the best tactics for B2B brands to achieve this is the customer press release.

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Cision

JUNE 18, 2020

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for Pride (and beyond).

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PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became another victim of racism and injustice, the world is focused on this renewed fight for civil rights and justice. Understandably, organizations — like many of our clients and partners — that are invested in the mission of improving lives and advocating for social change

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

JUNE 18, 2020

The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists - my target market.

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Cision

JUNE 18, 2020

ESI Media appoints Oliver Poole as Executive Editor and Laura Weir as Chief Creative Officer; Lizzy Buchan to join the Daily Mirror next month; Ross Kempsell now Special Correspondent at Times Radio.

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Agility PR Solutions

JUNE 18, 2020

Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands. Here are five tips on how to scale your […]. The post How to scale your communications agency faster appeared first on Agility PR Solutions.

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Agency How To Communications Brand 110

Axia PR

JUNE 18, 2020

SERP is a buzzword used in the digital marketing space. Do you know what it means? Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries. The search engine algorithm walks through millions of websites to generate the SERP with best-matching results.

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5W PR

JUNE 18, 2020

The main goal of any online store is to increase traffic and conversions. However, sometimes, the basic cookie-cutter strategy doesn’t fully work, and shop owners have to look for other, more effective tactics to employ in order to boost sales and traffic to their stores. For any business to have an effective e-commerce strategy means that they are using both online and offline marketing tactics.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

JUNE 18, 2020

No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. And, in a very under-the-radar way.

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Agility PR Solutions

JUNE 18, 2020

Amid the health and justice crises we’re dealing with now as a society, #MeToo remains on the minds of employees. According to new research from workplace nonprofit group Catalyst, when asked how they would respond to incidences of workplace sexism, 86 percent of men said they wanted to help address and interrupt sexist behaviors in the […]. The post PR pulse: Most men want to interrupt sexism, but few feel confident appeared first on Agility PR Solutions.

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The Stalwart Blog

JUNE 18, 2020

Thanks to this media outlet for having me on ! We’re excited to introduce you to David Oates of Public Relations Security. He is someone we think every small business owner should be familiar with – he’s a leader in the increasingly relevant field of PR & reputation management. We learn a ton everytime we connect with David. Website: www.PublicRelationsSecurity.com.

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Stuart Bruce

JUNE 18, 2020

New research from The Chartered Institute of Public Relations in the UK reveals a public relations industry “in which BAME practitioners tell of racism, microaggressions … © Stuart Bruce - CIPR publishes new report on lived experience of BAME practitioners in the UK was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. (Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. That’s true, I believe, for the following reasons, which I’ll circle back to and discuss in a bit more detail: The author sets a detailed course for the future of PR that aligns with the thinking and capabilities of the relatively few genuinely progressive agenci

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Muck Rack

JUNE 18, 2020

PR’s top challenges in 2020 involve measurement and budgeting

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Measurement 96

Karen Freberg

JUNE 18, 2020

This week has been one of the most rewarding weeks, and I am filled with great ideas, assignments, connections, and future plans for what I can do in my classes in the upcoming year. I owe it all to the great team at Stukent for creating ProfCon. If you have not heard about ProfCon , let this be your introduction to the must-attend, present, and engage with academic conferences of the future.

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The Stalwart Blog

JUNE 18, 2020

The post CrossFit Founder’s Jerk Move appeared first on Public Relations Security.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Culpwrit

JUNE 18, 2020

The coronavirus pandemic has hit everyone hard, especially those in the restaurant and hospitality industries. However, people across all sectors — including public relations — have experienced job loss as a result of COVID-19. If you’re stuck without a job right now, you’re probably already looking for ways to trim your budget and save money. […].

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HMA Public Relations

JUNE 18, 2020

Brands like Aunt Jemima have been reevaluating potentially problematic policies and products after being under scrutiny for racial stereotyping. Read more from Annelise about how these brands deal with racial scrutiny. The post Rebranding in the push for racial equity appeared first on HMA Public Relations.

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Mark My Words

JUNE 18, 2020

. I will be talking publicly about the repurposing of celebrity as a theme over the coming weeks and why you should keep your eyes out for this new style of celebrity. . First of all, hats off to Marcus Rashford. He has managed to force as many U-turns out of this wobbling government as Kier Starmer has. I believe, and I’ve been saying this for some time, that Rashford represent the vanguard of a new style of celebrity. .

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Konnect Agency

JUNE 18, 2020

As more states and counties enter their COVID-19 phased re-opening plans, it’s no secret that some consumers are ready to get back to some form of “normal.” However, there are still many safety concerns, and it’s become evident that consumers have mixed feelings and different levels of comfort when it comes to going back to their favorite stores and restaurants.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

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