ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing.
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.
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Ronn Torossian
MARCH 19, 2019
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. These niche-oriented personalities with a highly engaged group of followers are becoming increasingly sought after as their value and potential is realized. But what is the […].
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Brand24
MARCH 19, 2019
Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 19, 2019
While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands’ performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded private label, co-brand, and business card programs. The study, The Great Divide: Connecting Brands to the Real Needs […].
Onclusive
MARCH 19, 2019
The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer.
Stephen Waddington
MARCH 19, 2019
In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. #CommsSchool homework – the PR blogs I admire , Jessica Pardoe #Startingout – getting that first ‘dream job’, Lucy Hayball #CommsSchool: blogging 101 , Liz Hinds Cre
Communications Conversations
MARCH 19, 2019
Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers. Ever since, most companies have been focused on those engagers, creators and influencers. And, maybe for good reason. I saw one recent stat that claimed 22% of 18-34 yo’s made a major purchase after seeing an influencer endorse the product.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
MARCH 19, 2019
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had a chance to present a marketing analysis to the senior team and wound up with a bite from the marketing data bug.
Agility PR Solutions
MARCH 19, 2019
New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships. The company’s third annual Personalization Development Study, in partnership with third-party researcher WBR Research, examines what has the greatest positive or negative impact on a brand’s ability to execute a customized marketing strategy—and why certain […].
Inbound PR
MARCH 19, 2019
In only 14% of organisations , the PR and communication department is going through a process of digital transformation. This seems rather odd to me compared to 42% for the marketing and advertising department. 14% to 42% is a big gap. I recently discovered one of the reasons for this. I flew to Copenhagen early this month to attend an internal training for a rather large organisation where I was asked to be their keynote speaker and specifically present on digital communication and digital comm
Agility PR Solutions
MARCH 19, 2019
Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to earn recognition in a very well-established field, […]. The post 4 lessons from the PR techniques of the solar power industry appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Solo PR Pro
MARCH 19, 2019
With the arrival of spring and longer, warmer days, the last thing a busy Solo PR Pro wants to do is spend more time indoors making sense of receipts, expenses, and other data in preparation for filing taxes. Download these apps now to make your day-to-day business life a little easier. Just think, by this time next year the annual struggle won’t be so bad at all.
HMA Public Relations
MARCH 19, 2019
I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. […]. The post Is Spotify predicting the future? appeared first on HMA Public Relations.
Onclusive
MARCH 19, 2019
The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude. News and information has been utterly democratized, and it is no longer the case communications and PR teams can rely on a handful of journalists and a small number of publications to get their stories out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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