Tue.Mar 19, 2019

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude.

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The Value of the Micro Influencer in Digital Marketing Campaigns

Ronn Torossian

With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer.

10 crucial metrics to measure your pitching efforts

PR Daily

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

More Trending

3 tips for making yourself irreplaceable

PR Daily

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant. According to researchers at Oxford University, 47 percent of American workers have a “ high probability of seeing their jobs automated over the next 20 years.”.

Sales Director, West

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.

3 essentials for becoming an inspiring leader

PR Daily

To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage. Once upon a time, leadership was all about management. Management, in turn, has been all about titles, stability and positional authority.

Strategic Accounts Director – Customer Success

Onclusive

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are fully committed to empowering our customers to drive more business value from their owned, earned, sponsored, and amplified content. Strategic Accounts Director – Customer Success.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How powerful are your media pitches?

PR Daily

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3. The post How powerful are your media pitches? appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Customer Success Manager (PR Engineer)

Onclusive

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer.

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

Cadbury UK pulls ‘treasure hunt’ campaign after archeologists lash out

PR Daily

‘It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts,’ a spokesman said. What started as a campaign encouraging family activities quickly turned into a PR nightmare for Cadbury UK.

Don’t overlook the lurkers

Communications Conversations

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers.

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips. What factors drive a consumer to choose your product or service out of the crowded online marketplace? Savvy marketers look for any competitive advantage. That means knowing the customer journey inside and out and understanding consumers’ needs and preferences.

How to Measure Success Today

Maine PR Maven

Nancy Marshall, host of The PR Maven® Podcast, is a big believer in return on investment (ROI). Her PR agency would not be as successful if her clients didn’t see a clear ROI from their relationship with Marshall Communications.

Warner Bros. parts ways with chairman/CEO over alleged misconduct

PR Daily

Kevin Tsujihara is stepping aside after a report detailed his relationship with a young actress and his attempts to get her roles in films. Can the entertainment company pivot? In what should be a triumphant time for Warner Bros., the conversation has shifted to a leadership change.

Film 109

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.

McDonald’s UK responds to leader’s call to ban Monopoly campaign

PR Daily

A representative for the fast food chain highlighted efforts to provide healthier options during the sweepstakes, saying: ‘Customer choice is at the heart of everything we do.’.

Sports 102

Which types of brands cite customer lifetime value as a top goal?

Agility PR Solutions

New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships.

Free webinar: Connect with employees using compelling content

PR Daily

Join Simpplr from the comfort of your desk and discover how to create can’t-miss content your workforce will love. No internal communicator wants to spend money—and lots of time and effort—on an intranet that gets meager results.

12 Apps that Make Tax Time Easier for Solo PR Pros

Solo PR Pro

With the arrival of spring and longer, warmer days, the last thing a busy Solo PR Pro wants to do is spend more time indoors making sense of receipts, expenses, and other data in preparation for filing taxes. Download these apps now to make your day-to-day business life a little easier.

4 lessons from the PR techniques of the solar power industry

Agility PR Solutions

Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community.

How to Use Your Podcast to Strengthen Your Brand and Grow Your Business

Maine PR Maven

When Nancy Marshall, The PR Maven,® started her podcast, she incorporated the expert advice from Stephen Woessner, author of Profitable Podcasting. Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO. Podcasts are the latest method to reach your target […]. The post How to Use Your Podcast to Strengthen Your Brand and Grow Your Business appeared first on | The PR Maven.

SEO 60

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Advice for Young Professionals

Maine PR Maven

In the 6th episode of the PR Maven Podcast® with Peter Van Allen, the editor of Mainebiz, Maine’s statewide business publication, Nancy and Peter talked about the relationship they have had between Nancy as publicist and Peter as a newspaper editor, where she and her team are sending information on an ongoing basis about clients, […]. The post Advice for Young Professionals appeared first on | The PR Maven. Public Relations Social Media

Is Spotify predicting the future?

HMA Public Relations

I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. […]. The post Is Spotify predicting the future? appeared first on HMA Public Relations. PR and HMA PR

Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 4

Zignal Labs

The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 4 appeared first on Zignal Labs

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