ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

APRIL 3, 2018

Distribution. Contact Statistics: You can now view a number of specific data points for each individual on a contact list. For each recipient you can see: which campaigns each recipient received, how many times they’ve opened a given campaign, and how many times they’ve clicked inside a particular campaign. Date and location placeholder: When sending out a campaign based on a release, it is important to indicate the location and publication date of the release.

Course 68

Course Data Publicity 68

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

Axia PR

APRIL 3, 2018

When crisis hits, bravely step up to the microphone. Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensive outages.

Social Media 63

Social Media Corporate Communications Crisis 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Inbound PR

APRIL 3, 2018

This is a guest post by Justin Champion. We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

Content Marketing 50

Content Marketing Engineering How To Strategy 50

HMA Public Relations

APRIL 3, 2018

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

Pharmaceuticals 50

Pharmaceuticals Strategy Publicity 50

Solo PR Pro

APRIL 3, 2018

This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture strong networks. Janet's post offers practical, timeless tips on how to succeed at your next networking event.

How To 49

How To LinkedIn Meeting Groups 49

Ryan Foran

APRIL 3, 2018

Creating high-quality videos is much cheaper than you would think. It's also critical for anyone in the field of public relations, marketing, social media, or any form of digital communications. We all know video is king on social media and most other mediums, but finding the right equipment on a budget can be difficult. In addition to the video of our little low-budget studio below, you can create these videos in the field and on the road.

Video 20

Video Social Media Blogging Communications 20

Sword and the Script

APRIL 3, 2018

There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these are very expensive, hard to use, require lots of time to tweak and fine-tune searches. Then at the end of it all, these produce lackluster results.

Media 63

Media System Tools Google 63

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Communications