COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management
PRSay
MARCH 19, 2020
Businesses and institutions around the world will be responding and adapting to the human, operational and economic effects of the novel coronavirus (COVID-19) pandemic for months, if not years, to come. As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Plan for the worst. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios.
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