Wed.Feb 05, 2020

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome.

Crisis 323
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5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

Crisis 395
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4 strategic steps to developing your influencer marketing campaign

Agility PR Solutions

In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following, usually on social media, and they are willing and able to leverage that following to benefit a brand […].

Marketing 141
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Storm Center: How Foul Weather Can Strengthen Media Ties

PRSay

When I learn there’s a winter storm in the forecast , I think of something one of my Inner Circle members would often say in the face of a foreboding forecast. She got the idea after she emailed a coworker in her company’s Washington, D.C. office. She wanted to let him know she was thinking of him and his family as a storm approached the area and hoped they’d be OK.

Media 151
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Personality Traits of Top Digital PR Leaders

Buzzstream

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people agree that if you want to improve your success in a given field, following industry thought leaders and learning from them is good practice and helps us to understand what makes them successful.

More Trending

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Media Moves at Bon Appétit & Boston Globe, Fox News Adds New Anchor

Cision

Joseph Hernandez joins Bon Appétit, Brian Bergstein new at Boston Globe, and more.

Media 120
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Media trends: Consumers say they prefer ads over paywalls

Agility PR Solutions

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience. New research from audience engagement and monetization partner for publishers PowerInbox shows online media consumers overwhelming prefer ad-supported content from publishers over subscription paywalls.

Trends 105
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This Simple Content Strategy Template Will Help You Organize Your Content Program

Contently - Strategy

Planning a content strategy can seem overwhelming to a lot of marketers. Over the years, one of my goals has been to make the process as simple as possible. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Pillars are the big topics your brand will cover. They should lie in the overlap between what your brand is passionate about and what your audience is passionate about.

Strategy 104
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Evolution of modern marketing firms—The CMO Club’s new roadmap

Agility PR Solutions

How are top CMOs and their companies organizing and operationalizing their marketing functions to succeed in today’s disruptive business climate? New research from The CMO Club, in partnership with Deloitte, provides a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. The new study explores how […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top publications and articles for January, according to journalists

Muck Rack

Top publications and articles for January, according to journalists

Publicity 109
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Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020

Reputation Us

Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February 2020, Casey Boggs of ReputationUs will be presenting at three upcoming conferences to address pressing issues around reputation risks, crisis management and cybersecurity.

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Why everyone is riding the Wave of Wellness, even Barbie

Action PR

This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic depictions of Barbie – even including Barbie dolls with disabilities and skin conditions.

Trends 52
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Monday Morning “Quarterbacking” the Super Bowl

HMA Public Relations

We're pretty sure we weren’t the only office that spent some time on Monday morning discussing the Super Bowl. What were your opinions? The post Monday Morning “Quarterbacking” the Super Bowl appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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These were the ads that drove the most engagement at Super Bowl LIV

NewsWhip

The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about the event overall and stories specifically about the ads that aired. Let’s begin by looking at the web coverage for the event as a whole. .

YouTube 78