Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To B2C Storytelling Measurement 282

Prowly

OCTOBER 4, 2017

If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider: The post What Belongs in a Crisis Communications Plan? appeared first on Prowly Magazine.

Crisis Communications 178

Crisis Communications Crisis Communications How To 178

PRSay

OCTOBER 4, 2017

The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studying public relations at Florida State University. FSU was one of the first universities to offer coursework that prepares PR students to take the Certificate in Principles of Public Relations exam.

Public Affairs 115

Public Affairs Publicity Study Crisis Communications 115

5W PR

OCTOBER 4, 2017

5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines.

Print 83

Print Journalism Consumer Agency 83

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

OCTOBER 4, 2017

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top national news stories. This morning, NBC News reported Secretary… Continued.

Reputation 73

Reputation Internal International Report 73

HMA Public Relations

OCTOBER 4, 2017

Twice a year, two of ASU’s Centers gather ASU female-led centers with other local female leaders to share best practices and network. Yesterday's speaker was former president and CEO of Planned Parenthood Federation Gloria Feldt, who today serves as president of Take the Lead Women. [Click below for more]. The post Take the Lead appeared first on HMA Public Relations.

Local 41

Local Publicity Technology 41

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time.

Internal 43

Internal International YouTube Nonprofit 43

Flack's Revenge

OCTOBER 4, 2017

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of us were sitting in a downtown NYC bar and spied Jerry with a posse (that could have easily passed for the gang on his show, but of course wasn’t) a couple of tables over.

Radio 120

Radio Interviews Writing Pitching 120

Shift Communications

OCTOBER 4, 2017

It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal.

Airlines 87

Airlines Financial Film Infographics 87

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