Wed.Sep 16, 2020

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.

The 2020 State of the Election Part III

Cision

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election. US Blog

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4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

The ultimate guide to Instagram hashtags

Awario

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.”

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More Trending

How to prepare your website for a PR scoop

Agility PR Solutions

The world of PR is fast-paced and traffic-heavy.

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5 crisis comms tips from the FBI

PR Daily

Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy. Editor’s note: This piece is part of Ragan’s Crisis Communications Guidebook, 2020 Edition.

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COVID’s impact on marketer perceptions of AI and consumer connections

Agility PR Solutions

New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 examples of successful virtual events in 2020—and what made them work

Agility PR Solutions

The ongoing coronavirus pandemic has presented multiple unprecedented challenges for businesses across the globe, with the immediate adoption of remote work culture being one of them. Nearly eight months in, virtual events are quickly replacing in-person events.

Media Moves at the Los Angeles Times & The Information, San Francisco Chronicle Appoints New Editor in Chief

Cision

Angel Jennings promoted at the LA Times, Kurt Steeler picks an extra assignment at The New York Times, and more. Media Blog

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4 new trends that are empowering consumers—and turning the tables on B2C brands and firms

Agility PR Solutions

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with.

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7 of the best U.S. presidential election monitors to inform your reporting

Muck Rack

7 of the best U.S. presidential election monitors to inform your reporting

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Write a Winning Award Nomination

HMA Public Relations

Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found […] The post How to Write a Winning Award Nomination appeared first on HMA Public Relations. Featured PR Toolkit

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. That’s a pretty astonishing number, but we honestly aren’t surprised. Why not take advantage of automation platforms that can completely transform your program with the right approach?

The 2020 State of the Election Part III

TrendKite

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election

What is a CTA, and why is it significant?

Axia PR

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. CTA stands for call to action.

Media Moves at the Los Angeles Times & The Information, San Francisco Chronicle Appoints New Editor in Chief

TrendKite

Angel Jennings promoted at the LA Times, Kurt Steeler picks an extra assignment at The New York Times, and more

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What Does PR Stand For?

PR Fuel

You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR? If you’ve ever wondered, “what does PR stand for?” ” then this article is for you.

How to Get a Publishing Deal in 6 Easy Years

Culpwrit

By Joe Federer when it is truly time, and if you have been chosen, it will do it by itself and it will keep on doing it until you die or it dies in you. -Charles Bukowski, so you want to be a writer? Six years ago, I started typing into a […].

Distributing your stories just got easier

Presspage

Since it was introduced a few years back, PressPage Mail has proven to be extremely useful to reach new audiences and to relieve some of the pain points in the PR workflow.

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Top PR Firms in Chicago – The 2020 List

Prowly

It may be known as America’s Second City, but PR firms in Chicago are first-rate and handle some of the most familiar brands on the planet.

7 Most Common Myths About Public Relations Which Are Misleading

PReview: A Blog by NewsVoir

The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement and publicity and professions are in the debates of measuring results of PR actions.