Ronn Torossian

MARCH 5, 2018

What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparently, a simple logistics mistake led to the temporary forced closure of hundreds of KFCs in the United Kingdom. Initially confused and outraged, chicken fans were a bit mollified when KFC offered a humorous if a bit cheeky, mea culpa.

Blogging 150

Blogging Brand Branding 150

Shift Communications

MARCH 5, 2018

We’re having a bit of warm spell here in Boston, and though we have snow in the forecast for tomorrow, this spring-like weather has me thinking about spring cleaning. While I have some ideas about how to reorganize closets and purge cabinets, I’m going to keep this post about how to “spring clean” your PR program. Rethink Measurement. While we have metrics in place for each of our programs, it’s important to take stock of how we measure and rethink the process once a program has been running for

Healthcare 87

Healthcare Measurement Creativity Agency 87

HMA Public Relations

MARCH 5, 2018

Today’s #MediaMonday comes to us from AZ Family TV 3 fan favorite Jaime Cerreta. As most of you know, hometown girl Jaime anchors 3TV'S Good Morning Arizona on both Saturday and Sunday mornings, and she hosts “Jaime's Local Love” on Good Morning Arizona on Wednesdays. . The post #MediaMonday – Jaime Cerreta appeared first on HMA Public Relations.

Local 75

Local Publicity Media 75

Axia PR

MARCH 5, 2018

Why PR professionals are more effective at media relations than marketers. Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense. It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts.

Pitching 48

Pitching Marketing Media Media Relations 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.