Tue.Feb 05, 2019

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

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Modern Communicators Need to FEEL + THINK Before They Communicate

Deirdre Breakenridge

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. In this video I break down the FEEL model and why it’s important to FEEL first, then THINK, before you share your story, especially with younger generation

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How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace. But, while the market is thriving, breaking into […].

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10 things to know about visual content strategy in 2019

Agility PR Solutions

Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook, Twitter, and Instagram are in the top 10 of the most visited websites in the […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.

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11 marketing lessons from FiJi Water’s Golden Globes photobombing

Agility PR Solutions

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at the camera while holding a tray of Fiji water […]. The post 11 marketing lessons from FiJi Water’s Golden Globes photobombing appeared first on Agility PR Solutions.

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University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

NewsWhip

[…]. The post University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient appeared first on NewsWhip.

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Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Why is monitoring trending topics so important?

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. “Switch to fiber internet from AT&T for $40/mo + taxes when bundled,” reads the ad copy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Keeping up with Gen Z—the 10 most popular things for teens in 2019

Agility PR Solutions

Generation Z does things a bit differently than older generations, and as their spending power continues to grow, it’s important for brand communicators to keep up with their likes and dislikes. To that end, teen-focused marketing agency Fuse has released a new report on teens. No better time than the start of a new year […]. The post Keeping up with Gen Z—the 10 most popular things for teens in 2019 appeared first on Agility PR Solutions.

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Marketing Manager or Managing Editor: How to Streamline Content Overload

Barokas

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. But this can be tricky business, and has introduced two significant challenges that continue to stump marcomm teams.

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How to pitch radio: 5 tips for success

Muck Rack

How to pitch radio: 5 tips for success

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7 principles of measuring public relations

Axia PR

At Axia Public Relations, we have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization. This approach includes setting SMART objectives and using communication methods to move your target audiences down the PR measurement funnel to the impacts stage where they’ll take action.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people. Digital media giants like Facebook, Instagram, Twitter and YouTube have been transforming the communication industry for years. People spend most of their time online where they consume content.

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Meet Santoshi: Developer and Social Scientist

PeakMetrics Insights

To highlight the people developing impactful projects on the CivicFeed platform, we bring you the CivicFeed Developer blog series. Santoshi G, a graduate student at Columbia University studying Quantitative Methods in the Social Sciences, is a data enthusiast from Singapore. She is currently completing her MA after receiving a BA in Philosophy, Politics, and Economics from Oxford.

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Get Motivated with a Mastermind

Solo PR Pro

One of the best aspects of operating as a solo practitioner is, well, being solo. The autonomy of choosing our projects and, for the most part, how we work is a fulfilling way to make a living. We provide value and combat isolation by collaborating with our teams and interacting with clients. And, of course, the best set of fellow pros around in our Solo PR Pro premium Facebook group.

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#TipForTuesday – Listen, Learn and Share

HMA Public Relations

The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three […]. The post #TipForTuesday – Listen, Learn and Share appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR & Marketing Leaders Share Predictions for the Future of Communications

Onclusive

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. But what will the next 12-14 months bring to the industry? AirPR asked its customers and industry leaders to share their predictions.

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Why These PR Campaigns Received International Accolades at Cannes

5W PR

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year. The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above. A Golden Flip. McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a sty