Tue.Feb 05, 2019

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

PR & Marketing Leaders Share Predictions for the Future of Communications

Onclusive

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace.

Brand 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: Should your organization use Quora to reach its audience?

PR Daily

Is the popular question and answer platform a goof fit for your messaging goals? Consider these insights. You can’t be on every social media platform. Savvy brand managers discover where their audience likes to hang out and then target those communities.

More Trending

6 reasons comms—not IT—should ‘own’ the online newsroom

PR Daily

Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates. A story breaks. Reporters call seeking interviews and information.

Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy.

3 essential steps for writing a speech for the CEO

PR Daily

Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver. It’s a prize writing assignment, but it has its risks.

Why Now’s The Time to Sort Your PPI

ZudePR

With just 200 days until the 29 August compensation deadline, it’s high time you ransacked the attic and did something about your PPI.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

15 marketing certifications available online

PR Daily

Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé. This article originally appeared on PR Daily in February of 2018. To keep up to date with digital marketing trends , it is important to keep learning new skills.

How to pitch radio: 5 tips for success

Muck Rack

How to pitch radio: 5 tips for success

Radio 123

5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote.

GM executive: ‘We’ve thought about the individual’ amid 4,000+ layoffs this week

PR Daily

This week, the carmaker will terminate nearly 15,000 jobs by year-end as it shifts its business model to focus on electric and self-driving vehicles. General Motors says it’s working to “treat our employees with the highest respect” as it slashes thousands of jobs.

Keeping up with Gen Z—the 10 most popular things for teens in 2019

Agility PR Solutions

Generation Z does things a bit differently than older generations, and as their spending power continues to grow, it’s important for brand communicators to keep up with their likes and dislikes. To that end, teen-focused marketing agency Fuse has released a new report on teens.

4 ways to start a writing habit

PR Daily

Does the empty page give you anxiety? Here are some ways to develop a writing routine and avoid writers’ block. Forget about inspiration and get into the habit of writing every day. Habit has written far more books than inspiration has. If you want the Muse to visit you, she needs to know where you are: so stay at your desk.”. Sir Philip Pullman, author of “His Dark Materials ”.

Why These PR Campaigns Received International Accolades at Cannes

5W PR

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year.

7 principles of measuring public relations

Axia PR

At Axia Public Relations, we have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization.

#TipForTuesday – Listen, Learn and Share

HMA Public Relations

The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three […]. The post #TipForTuesday – Listen, Learn and Share appeared first on HMA Public Relations. Daily Dose Tip for Tuesday

University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

NewsWhip

[…]. The post University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient appeared first on NewsWhip. Digital Journalism Interviews

11 marketing lessons from FiJi Water’s Golden Globes photobombing

Agility PR Solutions

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at the camera while holding a tray of Fiji water […]. The post 11 marketing lessons from FiJi Water’s Golden Globes photobombing appeared first on Agility PR Solutions. Marketing Public Relations trends

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.

Get Motivated with a Mastermind

Solo PR Pro

One of the best aspects of operating as a solo practitioner is, well, being solo. The autonomy of choosing our projects and, for the most part, how we work is a fulfilling way to make a living. We provide value and combat isolation by collaborating with our teams and interacting with clients.

Marketing Manager or Managing Editor: How to Streamline Content Overload

Barokas

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time.

Meet Santoshi: Developer and Social Scientist

CivicFeed Insights

To highlight the people developing impactful projects on the CivicFeed platform, we bring you the CivicFeed Developer blog series. Santoshi G, a graduate student at Columbia University studying Quantitative Methods in the Social Sciences, is a data enthusiast from Singapore. She is currently completing her MA after receiving a BA in Philosophy, Politics, and Economics from Oxford. As part of her coursework, Santoshi built an R SDK for CivicFeed’s News API. You can download it here: [link].