Wed.Aug 05, 2020

Is PR dead… definitely for the 10th time?

Stuart Bruce

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations Business corporate communications Marketing Measurement and Evaluation Media Relations Public Affairs Reputation Management SEO

3 ways the WHO can fix its PR crisis

PR Daily

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage? For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Most notably, the US announced plans to remove itself from the international organization due to perceived bias and alleged misinformation.

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Media Moves Bloomberg Law & Bloomberg News, ‘The Drew Barrymore Show’ Gets Premier Date

Cision

Ayanna Alexander has a new beat at Bloomberg Law, Danielle Bochove promoted at Bloomberg News, and more. Media Blog

Media 131

10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Tips On “Closing The Deal”

ImPRessions - Crenshaw Communications

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form.

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When and how to fire a client humanely: The ultimate in crisis communications

Agility PR Solutions

PR professionals have had to deal with a lot of new challenges over the past few months. They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the biggest challenges facing PR and comms […]. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions. Analysis Public Relations profession

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards winners

PR Daily

Congratulations to this year’s winners. The post Announcing PR Daily’s 2020 Corporate Social Responsibility Awards winners appeared first on PR Daily. PR Daily Awards

Amid National Turmoil, Is This the Right Time to Launch a PR Campaign?

PRSay

In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business.

Six PR standards for using quotes in corporate communications and media relations

Axia PR

Although only a few words, correct quote attribution gives your story more clarity and credibility. So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle. Once you know what you want to include, you need to make sure the attribution is correct. Without proper attribution, you can lose your audience’s trust.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

You can’t tell the sports marketing program sponsors without a scorecard

Agility PR Solutions

Eventually, hopefully, the coronavirus pandemic will subside. And some aspects of our culture will be changed. But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on advertising and public relations programs, attempting to distinguish themselves from other sponsors as […]. The post You can’t tell the sports marketing program sponsors without a scorecard appeared first on Agility PR Solutions.

Have we seen the end of local news?

HMA Public Relations

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time. The post Have we seen the end of local news? appeared first on HMA Public Relations. Featured Media Relations Public Relations Abbie Fink COVID local news

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More than half of tech companies may pass on 2021 trade show circuit

Agility PR Solutions

As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […]. The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. Covid-19 Public Relations trends

Media Moves Bloomberg Law & Bloomberg News, ‘The Drew Barrymore Show’ Gets Premier Date

TrendKite

Ayanna Alexander has a new beat at Bloomberg Law, Danielle Bochove promoted at Bloomberg News, and more

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Who do you love? These ‘Brand Beacons’ have delivered A+ interactions with consumers

Agility PR Solutions

The COVID crisis has been a learning experience for every brand, and more than a few have stumbled (or fallen) with their ever-important digital experience. But a handful have delivered above and beyond expectations—and don’t think consumers haven’t noticed. Today’s leading companies are transforming their digital offerings, while consumers are increasingly choosing how they want […]. The post Who do you love?

Top Music Journalists to Cover Your Story – The 2020 List

Prowly

Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]. The post Top Music Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. Magazine Public Relations

Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. Then Prime Minster Trudeau announced Canada’s response to the COVID-19 situation. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company.

Developing a powerful email pitch for a PR campaign

Presspage

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries?

10 Tips to Producing a Highly Engaging Webinar

Prowly

The best webinars can sometimes make you feel the same as watching a movie. You feel inspired and motivated, believing you can take on the world. The opposite is true with bad webinars, where you are left cursing yourself for wasting your money and time to something so terrible. Admittedly, this isn’t the kind of […]. The post 10 Tips to Producing a Highly Engaging Webinar appeared first on Prowly Magazine. Content Marketing Magazine

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic.