Wed.May 29, 2019

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. The problem with bringing together many brilliant minds (which is usually how startups are founded) is that sometimes it can be difficult to stay […]. The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations Strategy

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. He outlines his rationale for such a shift. This article originally appeared on PR Daily in May of 2018. More and more, less is more. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism.

Agency 131

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 myths holding back your paid social media strategy

Agility PR Solutions

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target […]. The post 5 myths holding back your paid social media strategy appeared first on Agility PR Solutions. Analysis Public Relations social media

10 tips for making website content easily accessible by voice search

PR Daily

With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend. Voice search has become a crucial element in digital marketing. More and more people now use voice search on mobile phones and through Amazon Alexa, Google Home and other smart assistants, usually from home but now even from the office.

Google 128

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. In fact, social influencers are having more of an impact on ROI than ever. The reason?

Viral 112

More Trending

4 tips for streamlining your PR agency

Agility PR Solutions

Businesses in all industries can benefit from finding ways to streamline their operation, and this is certainly true for PR. While there are many ways to streamline your PR agency which can help you to succeed, it is also important to realize that you must know how to streamline carefully as this is an industry […]. The post 4 tips for streamlining your PR agency appeared first on Agility PR Solutions. Public Relations profession

5 steps for building a relevant media list

PR Daily

Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list. PR pros put so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about your story.

Consumers crave connection and conversation with brands—here’s how to deliver it

Agility PR Solutions

Brands and businesses are in the process of making a big strategic shift to a more customer-centric approach, but many are stumbling because… well, they’re not exactly sure what steps to take. More social media activity? Less brand-focused messaging? More testimonials and user reviews? Those tactics sound like they could work. But it’s a new […]. The post Consumers crave connection and conversation with brands—here’s how to deliver it appeared first on Agility PR Solutions.

30 jobs in the PR and marketing world

PR Daily

Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings. A creative soul needs the freedom to express itself, and the attached body needs a dwelling that doesn’t cost an arm and a leg. Creative employees—designers, writers, illustrators, videographers and their ilk—are passionate about their work, but their passion and flair don’t always translate to a large paycheck.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The most popular outlets & articles covering media in 2019

Muck Rack

The most popular outlets & articles covering media in 2019

Media 107

Share your organization’s commitment to diversity, public health and more

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Don’t miss the late submission deadline on May 31. The post Share your organization’s commitment to diversity, public health and more appeared first on PR Daily. Crisis Communications Employee Engagement Marketing Media Relations PR PR Daily Awards corporate social responsibility awards CSR awards

How brands, media and PR react to the new normal of misinformation

NewsWhip

[…]. The post How brands, media and PR react to the new normal of misinformation appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Brand 65

Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

HMA Public Relations

Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media. The post Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media appeared first on HMA Public Relations. Featured Social Media Abbie Fink gen z generation z HMA Public Relations millennial social media

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

2019 Bulldog PR Awards Winners announced—congrats, top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2019 PR Awards program, recognizing outstanding PR and communications campaigns from 2018. Hanna Lee Communications received the highest honor—Grand Prize – Best Campaign of 2018—for their campaign, The Polynesian: New York’s Most Talked About Tiki Bar. Congratulations to our grand prize winner! The program received a record-breaking number of […]. The post 2019 Bulldog PR Awards Winners announced—congrats, top dogs!

Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” ( read the full post for his explanation ). While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community.

Viral 85

Axia’s influencer marketing process from start to finish

Axia PR

Connect with your target audience using influencer marketing. Shared Media Influencer Marketing

Why Conversion Rate Optimization Is a Must for Any Digital Marketing Strategy

5W PR

The vast world of digital marketing can be overwhelming. In today’s age of information and immediately-accessible data, it can be difficult to identify the best metrics to track and the best place to direct attention and resources to. One metric that is highly beneficial to keep track of and strive to improve is the conversion rate of any marketing campaigns, ads, social media posts, and emails that a business produces and publishes.

Publishing in Action

Action PR

As a full-service agency, we get involved with all parts of the marketing mix. This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well!

A lot of media mentions = BAD for an airline

CivicFeed Insights

Singapore Airlines is highly rated by almost everyone. Media mentions? Not too bad: Even better to be Cathay Pacific, or Japan Airlines. What one probably wants to avoid is this: Even this is not good: But there are some good US airlines: Basically, “crashed” and “canceled” are bad associations. “Mechanics” and “complained” are not good. “Jumped” is always a head scratcher for an airline.

Sun-Maid Raisins Plans Bold Re-Invention

Flack Me

Category: Flack Me Summary: The storied company's new CEO is tackling a big challenge: a recognizable brand but a declining business. A bold move may be needed

Brand 28

Huawei fighting security-risk designation with legal moves, public appeals

PR Daily

The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away. Now, Huawei is making its case with pressers and op-eds. Huawei is taking on U.S. officials in court—and in the court of public opinion. The U.S. Commerce Department has put the Chinese telecom giant on a list of organizations deemed to pose a risk to national security. The designation bars them from receiving technology or information from U.S.