Wed.May 29, 2019

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Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. The problem with bringing together many brilliant minds (which is usually how startups are founded) is that sometimes it can be difficult to stay […].

Strategy 257
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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing.

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5 myths holding back your paid social media strategy

Agility PR Solutions

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target […].

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” ( read the full post for his explanation ). While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 tips for streamlining your PR agency

Agility PR Solutions

Businesses in all industries can benefit from finding ways to streamline their operation, and this is certainly true for PR. While there are many ways to streamline your PR agency which can help you to succeed, it is also important to realize that you must know how to streamline carefully as this is an industry […]. The post 4 tips for streamlining your PR agency appeared first on Agility PR Solutions.

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More Trending

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Consumers crave connection and conversation with brands—here’s how to deliver it

Agility PR Solutions

Brands and businesses are in the process of making a big strategic shift to a more customer-centric approach, but many are stumbling because… well, they’re not exactly sure what steps to take. More social media activity? Less brand-focused messaging? More testimonials and user reviews? Those tactics sound like they could work. But it’s a new […].

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The most popular outlets & articles covering media in 2019

Muck Rack

The most popular outlets & articles covering media in 2019

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2019 Bulldog PR Awards Winners announced—congrats, top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2019 PR Awards program, recognizing outstanding PR and communications campaigns from 2018. Hanna Lee Communications received the highest honor—Grand Prize – Best Campaign of 2018—for their campaign, The Polynesian: New York’s Most Talked About Tiki Bar. Congratulations to our grand prize winner!

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How brands, media and PR react to the new normal of misinformation

NewsWhip

[…]. The post How brands, media and PR react to the new normal of misinformation appeared first on NewsWhip.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

HMA Public Relations

Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media. The post Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media appeared first on HMA Public Relations.

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Publishing in Action

Action PR

As a full-service agency, we get involved with all parts of the marketing mix. This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well!

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A lot of media mentions = BAD for an airline

PeakMetrics Insights

Singapore Airlines is highly rated by almost everyone. Media mentions? Not too bad: Even better to be Cathay Pacific, or Japan Airlines. What one probably wants to avoid is this: Even this is not good: But there are some good US airlines: Basically, “crashed” and “canceled” are bad associations. “Mechanics” and “complained” are not good. “Jumped” is always a head scratcher for an airline.

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Axia’s influencer marketing process from start to finish

Axia PR

Connect with your target audience using influencer marketing.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.