Thu.Mar 14, 2019

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

SEO 203

Why you should already start evaluating your marketing strategy

PR Daily

It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way.

Does Your Pitch Pass the 5-Second Skim Test?


As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

During its outage, Facebook turns to Twitter to share updates

PR Daily

For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns. Even for Facebook, Twitter is an important channel for live updates in a crisis.

More Trending

Infographic: Where to start with your social media call to action

PR Daily

Every time you post to an online platform, you hope to elicit a positive response from consumers. Here’s how to frame your CTA to inspire the action your organization wants. Your social media posts must demand a response.

Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online.

How to respectfully set the record straight

PR Daily

While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart. This article originally ran on PR Daily in March of 2018.

How To 160

PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at the time, he had a killer job managing brand PR for General Mills. And partly because, well, he’s a rock star!

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Congratulations to this year’s finalists. Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. Congratulations to this year’s finalists. VIDEOS BY TOPIC.

Video 160

6 things to avoid when promoting your business in China

Agility PR Solutions

China is inarguably the fastest growing economy in the world. The number of citizens transitioning from lower class to the middle class, and those transitioning from mid-class to the upper class, is in their hundreds of millions.

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed?

Cultivating Your Personal Brand And Network Is Like Growing Your Garden

Maine PR Maven

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

Brand 78

How better measurement skills could land you your next promotion

PR Daily

Become a data analytics expert by participating in this hands-on conference in May. Feel like you’ve been stuck on the same rung on the corporate ladder for far too long? You want to move your communications career forward, but you struggle to prove the value of your work to your bosses.

Reflections of #FrebergSabbatical

Karen Freberg

My time in Australia and New Zealand has come to an end, and my heart and mind are completely full!

How Humana measures the benefits of its enterprise social network

PR Daily

You know you are making a difference by opening up discussion in a social channel. Now how can you prove that to the higher-ups? Just about any pointy-haired boss, at a loss for something relevant to say, is well advised to demand an accounting of a project’s return on investment.

Communication at the Speed of Technology

Waxing UnLyrical

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology.

The Evolution of Media Monitoring in Political Campaigns

CivicFeed Insights

Political campaigns have always relied on accurate data and up-to-date voter information, but the way those statistics are gathered has changed markedly in recent years. In the digital age, data collection is easier than ever before, but breaking through the noise to find a proper signal remains a challenge.

Top publications and articles for February, according to journalists

Muck Rack

Top publications and articles for February, according to journalists

The Pen is Mightier than the Keyboard

HMA Public Relations

As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some […]. The post The Pen is Mightier than the Keyboard appeared first on HMA Public Relations. PR and HMA PR