Thu.Mar 14, 2019

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.

Pitching 162
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The digital achievement gap—why companies struggle to meet expectations

Agility PR Solutions

While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds. The Zendesk Customer Experience Trends Report 2019 reveals […].

Meeting 106
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PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at the time, he had a killer job managing brand PR for General Mills. And partly because, well, he’s a rock star! But, over the course of many years, he was just that–a name. That changed in recent years when I met Greg for the first time.

Sports 74
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Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66 percent of small businesses use social media to monitor […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Top publications and articles for February, according to journalists

Muck Rack

Top publications and articles for February, according to journalists

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The Evolution of Media Monitoring in Political Campaigns

PeakMetrics Insights

Political campaigns have always relied on accurate data and up-to-date voter information, but the way those statistics are gathered has changed markedly in recent years. In the digital age, data collection is easier than ever before, but breaking through the noise to find a proper signal remains a challenge. The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seekin

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Reflections of #FrebergSabbatical

Karen Freberg

My time in Australia and New Zealand has come to an end, and my heart and mind are completely full! When I set out on this exciting new adventure, I knew it was going to be a truly life changing experience and event, but I had no idea how much personal and professional growth I was able to gain in just a short period of time. It was a wonderful whirlwind of new adventures, experiences, and working with some incredible people.

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The Pen is Mightier than the Keyboard

HMA Public Relations

As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some […]. The post The Pen is Mightier than the Keyboard appeared first on HMA Public Relations.

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The Evolution of Media Monitoring in Political Campaigns

PeakMetrics Insights

Political campaigns have always relied on accurate data and up-to-date voter information, but the way those statistics are gathered has changed markedly in recent years. In the digital age, data collection is easier than ever before, but breaking through the noise to find a proper signal remains a challenge. The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seekin

Media 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”. So the press release is here to stay. But do you need a press release for your announcement?

SEO 204
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Communication at the Speed of Technology

Waxing UnLyrical

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.