Tue.Feb 26, 2019

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Modern Communicators are navigating a new communications landscape.

How To Get A Fast Start On Your PR Program

ImPRessions - Crenshaw Communications

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” ” so we need to get a jump on their expectations, and that means moving fast.

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5 essential traits of every content strategy

PR Daily

Do you have the right team in place and an accurate assessment of your current strategy? Here are some tips to help you find your content marketing sweet spot. Are you having trouble producing enough content? Do you want to do more with a smaller staff? Here are five things you can do to bolster your content offerings: 1. Assemble a diverse content marketing team. Make sure each team member knows one another’s strengths and weaknesses.

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 ways your online newsroom alienates reporters

PR Daily

If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop runs afoul of media mavens. Is your online newsroom a warm and welcoming haven for journalists who are essential for the success of your company? Is it an easily navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

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Phobias that stymie writers

PR Daily

Do you have particular hang-ups that keep you from your keyboard? The first step to defeating your fears is to name them. What fears are keeping you from doing your best work? William Shakespeare was reportedly afraid of dogs. Ray Bradbury had a fear of flying. Hans Christian Anderson was terrified of being buried alive. Stephen King’s list of fears include spiders, closed-in spaces and writer’s block. Yet these phobias didn’t stop these authors from writing.

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How to build a PR crisis-management team—before crisis strikes

Agility PR Solutions

When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take a look at who you need on […]. The post How to build a PR crisis-management team—before crisis strikes appeared first on Agility PR Solutions. Analysis Public Relations crisis

What marketers can learn from Alfred Hitchcock

PR Daily

It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still. In the movie Hitchcock , there is a scene where Alfred himself is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies.

As the future of content becomes autonomous, brands must rethink content strategies

Agility PR Solutions

Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences—and it’s expected to get worse: 93 percent say the amount of content they produce will increase in the next two years. Content creation, translation and delivery firm SDL is calling on brands to rethink current content strategies, […]. The post As the future of content becomes autonomous, brands must rethink content strategies appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses. TV networks commonly send camera crews around the world after major disasters.

What to do when your CEO is arrested for prostitution

Axia PR

Prepare your company for every type of crisis. What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines. Crisis Communications CEO

Share the work that engaged your community—online or IRL

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the final deadline on March 1. The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media digital marketing awards marketing awards social media awards

GDPR in PR: A European Law That Impacts Everyone

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as.more.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Can your communication solution quell chaos during a crisis?

PR Daily

Find business prospects at our conference, then tour Nebraska Medicine—the country’s top Ebola containment center. Communicators need help navigating stormy situations. From negative news and social media coverage to natural disasters, it’s essential that employees have the right tools to stay properly informed and connected. If you have the perfect solution, join us as a sponsor at Ragan’s Crisis Communications Conference.

Overcoming the Terror of Impromptu Public Speaking

PRSay

If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage.

Is The Press Release Still Relevant Today?

Prowly

When you ask whether the press release still matters in 2019, let me ask you instead—does your narration matter? The post Is The Press Release Still Relevant Today? appeared first on Prowly Magazine. Magazine Public Relations press release

How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as.more. The post How Does GDPR Impact PR Agencies?

Buckingham Palace announces Queen’s new communications secretary

Mark My Words

Express & Star. Buckingham Palace’s handling of the aftermath of Philip’s accident in January was dubbed “DIY” public relations by Mark Borkowski, a PR consultant. Read full article here: [link]. Mark Comments

What is a media list?

HMA Public Relations

In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of […]. The post What is a media list? appeared first on HMA Public Relations. Media Relations Public Relations

The top 10 healthcare journalists in 2018

Muck Rack

The top 10 healthcare journalists in 2018

Is it OK to not always find a deeper meaning in your work?

Communications Conversations

Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care company in town. Not surprisingly, we talked about her new role and the process she went through to find it. She talked a lot about her focus on finding a position that would allow her to do meaningful work. Work that truly makes a difference in people’s lives. She found that job. And, I seem to be seeing this same theme in my feeds a lot lately.

Zignal Summit 2019 Sneak Peek: Superstar Speakers Pt. 2

Zignal Labs

The post Zignal Summit 2019 Sneak Peek: Superstar Speakers Pt. 2 appeared first on Zignal Labs

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

Do thoughts of how to use search engine optimization (SEO) make your head spin? It’s OK. And, guess what? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result. This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA).

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Here’s how to get back in the game. Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.