Tue.Dec 18, 2018

Building Internal & External Relationships [Infographic]

PR Expanded

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor.

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Infographic: How to achieve SEO success in 2019

PR Daily

A fresh approach is essential if you want to rank highly on important search engine results pages. This guide offers insight into trends that spell success for your website in the new year.

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Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The UPS Store deletes tweet promising to shred kids’ letters to Santa

PR Daily

Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke. One good shredding deserves another.

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More Trending

Redefining your marketing strategy in 2019

PR Daily

What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy. It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead.

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.”

Why your content should be written by your experts

PR Daily

Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights. Subject matter experts are probably some of the busiest people in any organization.

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Grammar Girl has the answers to your AP style questions

PR Daily

Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar. With so many new changes, even a seasoned pro can struggle to keep up with AP style rules. Should you capitalize the first letter in “iPhone” when the brand name starts a sentence?

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Holiday promotions fail if marketers don’t collect preference data

Agility PR Solutions

Industry observers expect online sales this holiday season to rise 22 percent, according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion.

Seeking to turn the page, CBS denies severance to Moonves

PR Daily

The former CEO, who has been accused by 17 women of sexual misconduct, was owed millions, but the network’s board says he was justifiably terminated. Online voices are weighing in. CBS is hoping to put a period on its #MeToo moment.

What is Online Reputation Management and How to Do It Yourself

Brand24

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more. Small Business Social Media Marketing Social Media Monitoring

Tools 65

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.

A Handy Guide to Working With B2B Influencers

TrendKite

When most people think of influencer marketing, they think of B2C. How do things work differently with B2B influencers? Our VP of Corporate Communications explores the similarities and differences

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Why these experts think going viral is overrated

PR Daily

Join us at Disney World and discover how to create lasting engagement on today’s top platforms. We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight.

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‘Duelling duchesses’ and a Game of Thrones script: Why the royal Christmas is under more scrutiny this year

Mark My Words

‘Duelling duchesses’ and a Game of Thrones script: Why the royal Christmas is under more scrutiny this year. Negative headlines have been swirling around younger members of House of Windsor. Borkowski isn’t surprised by the headlines swirling. “You can interpret a look in whichever way you want to see it,” said Mark Borkowski, a British public relations expert.

ACE Awards deadline extended

PR Daily

You deserve recognition for the work you’ve done this year. Share how you’re Achieving Communications Excellence. Enter Ragan & PR Daily’s 2018 ACE Awards by Dec. The post ACE Awards deadline extended appeared first on PR Daily.

Real Estate Provides Insight Into PR Growth Areas

HMA Public Relations

With 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? […]. The post Real Estate Provides Insight Into PR Growth Areas appeared first on HMA Public Relations.

How to Weather Bias in Communications

Solo PR Pro

In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes our perceptions.

The Pitch Perfect Playlist

Barokas

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage.

Why Companies Still Struggle with Crisis

5W PR

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it.

Popeye's Offering Emotional Support Chicken

Flack Me

Category: Flack Me Summary: Only at the Philly airport and for a limited holiday run, this marketing stunt is in response to Delta's new emotional support animal policies