Deirdre Breakenridge

DECEMBER 18, 2018

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust.

Infographics 177

Infographics Internal International Journalism 177

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside track on what those are. Why? Because our job is to stay up-to-date on what media cover and care about.

Trends 186

Trends Media Privacy Technology 186

Agility PR Solutions

DECEMBER 18, 2018

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control. Those variables can lead to some […]. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions.

Media Relations 102

Media Relations Interviews Media Publicity 102

Inbound PR

DECEMBER 18, 2018

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex.

Social Media 75

Social Media Trends Media Resources 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 18, 2018

More than half (54 percent) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63 percent) of respondents prefer to purchase holiday gifts from brands that support specific social causes, according to new research from application software firm SAP SE. In the firm’s survey, 1,000 consumers in the United States were asked about […].

Company 87

Company Software Survey Consumer 87

Agility PR Solutions

DECEMBER 18, 2018

Industry observers expect online sales this holiday season to rise 22 percent, according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion. But many will miss out on this slice of the retail pie if they don’t listen to their customers’ preference for receiving email marketing and other […]. The post Holiday promotions fail if marketers don’t collect preference data appeared first on Agility PR Solutions.

Data 60

Data Marketing Retail Industry 60

Barokas

DECEMBER 18, 2018

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. The media landscape may be shrinking, but the number of PR people is only continuing to grow, and reporters get hundreds or thousands of pitches a day – with almost 95 percent going unanswered.

Pitching 60

Pitching Product Launch Report Data 60

Mark My Words

DECEMBER 18, 2018

CBC. ‘Duelling duchesses’ and a Game of Thrones script: Why the royal Christmas is under more scrutiny this year. Negative headlines have been swirling around younger members of House of Windsor. Borkowski isn’t surprised by the headlines swirling. “You can interpret a look in whichever way you want to see it,” said Mark Borkowski, a British public relations expert. “The media, particularly the online [sites] who are generating clickbait over this row, will co

Publicity 60

Publicity Media 60

Brand24

DECEMBER 18, 2018

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more.

Reputation 70

Reputation How To Tools Company 70

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

DECEMBER 18, 2018

How to pitch TV: 5 tips for success

Pitching 108

Pitching How To 108

Solo PR Pro

DECEMBER 18, 2018

In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes our perceptions. Dr. Shepherd notes that “we all struggle to perceive something outside of our experience level.

Communications 45

Communications How To Social Media Media 45

HMA Public Relations

DECEMBER 18, 2018

With 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? […]. The post Real Estate Provides Insight Into PR Growth Areas appeared first on HMA Public Relations.

Real Estate 44

Real Estate Agency Publicity 44

Sword and the Script

DECEMBER 18, 2018

A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” That led to a gig with an agency and eventually out on her own with a consulting business.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer