Mon.Apr 03, 2017

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What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media. Creating and distributing news is only part of the equation when it comes to amplifying a branded message.

Survey 150
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State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR?

Media 100
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APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university. My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate.

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21 Social Media News Stories to Start April 2017 With

wiredPRworks

Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The similarities between pixie dust and plastic bricks

The Hoffman Agency

By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO. Growing up, these two brands were etched in my heart, with many memories linked to their characters (Disney) and merchandise (LEGO). After being in the PR industry for more than four years now, the marketing and branding efforts of both companies continue to amaze me — as I begin to examine how they succeeded in finding a pl