Fri.May 31, 2019

Why you can usually kill that first (and probably the second) sentence

PR Daily

Unless your opening captures attention, creates interest and compels people to keep reading, delete it. To grab and keep attention, thrust your reader ‘into the midst of things.’. Do something for me. Pull up the last work email you sent (or just follow along in your head). What’s the first line? Is it a salutation, such as, “Hey, Nate!”. Fluff. Delete it. Onward. What’s the second line? Is it, “Hope you’re doing well!” or, “Glad it’s Friday!” or, “Can you believe it’s summertime?”.

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? One that can target the right audience and engage viewers? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable.

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After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

The retailer’s team in Brazil teamed up with an agency to game the free online resource so marketing images would show up first in Google Image search results. Backlash came swiftly. It’s a case of being penny wise, trust foolish. PR and marketing pros are constantly struggling to produce big results for their organizations and clients without breaking their budgets.

5 Ways to Increase Your Website Traffic

Critical Mention

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. There are many ways you can increase your website traffic. Today, we’re going to look at five of them! Pick relevant keywords. Identify relevant keywords that will not only reflect your brand voice and resonate with your audience.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 annoying workplace communication behaviors to avoid

PR Daily

Are you an interrupter or a story topper? Do you suffer from listening intolerance? Kick these irksome habits to salvage your reputation and credibility. This article originally appeared on PR Daily in May of 2018. Few people admit to bad communication habits—much less conduct that can cost you a job or a contract or ding your reputation. Yet we see irritating behaviors in the workplace just about every day.

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The origins and meanings of 15 common military terms

PR Daily

Did you know that ‘host’ and ‘hostile’ have the same derivation? Check out how such terms as ‘corps,’ ‘platoon,’ ‘detail’ and ‘echelon’ came into being—and infiltrated the vernacular. Online communication is often a battle for attention. English includes words that, originating in the vocabulary of warfare, have been applied to competitive contexts such as sports and business; others that did not originate in that realm are associated with both the military and other endeavors.

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How to Find the Right Mentor

PRSay

Change can be stressful, whether it’s in your personal or professional life. We’ve all been through it. If you’re anything like me, then at some point you’ve muttered to yourself: “I wish there were someone I could talk to about this.”. In his book “Your Future in Public Relations,” PR pioneer Edward L. Bernays offered some insights about making career decisions: “Be sure you know what you want to get out of your professional career,” he wrote.

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How PR pros can score wins on Reddit

PR Daily

The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights. PR pros’ calendars are filled to the brim, as they try keeping up with current events, monitoring trending news stories, researching and pitching journalists and evaluating media results. Add to the headache social media, which has added another level of monitoring and engagement to the daily tasks of a PR pro.

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Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities

Brand24

Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is your health care organization’s communications strategy?

PR Daily

Share your best work with PR Daily’s 2019 Health Care PR & Marketing Awards. Enter by the extended deadline on June 7. The post What is your health care organization’s communications strategy? appeared first on PR Daily. Crisis Communications Health Care Marketing Media Relations PR Daily Awards Social Media Writing & Editing

Dare to be Deliberate

HMA Public Relations

This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this […]. The post Dare to be Deliberate appeared first on HMA Public Relations. Featured PRSA Public Relations Annelise Krafft Dare to be Deliberate Lindsey Careers PRSA Phoenix

Discover how to speak CEO during this virtual event

PR Daily

Learn best practices for measuring and sharing the value of your work. Want to speak a language your executives understand? Learn to better measure the impact of your communications first. The 2019 Proving ROI Measurement Summit takes place Friday, June 14 from noon to 3:15 Central time, and will teach you how to measure the good work you do and present it in a way that resonates with execs. Without leaving your desk, you’ll be able to learn from analytics experts at SAP, McDonald’s, and SAS.

Prohibition Scores Double Win at the Prolific North Awards

Prohibition

Prohibition wins big at the Prolific North awards taking home Best Small Agency of the Year and Best Integrated Campaign. Both are down to the hard work of everyone at the agency and all are thrilled with the recognition these two accolades bring. With so much competition from lots of quality PR agencies entering small agency of the year, it is a huge achievement, with Prohibition having to see off stiff competition from seven other nominees.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Hollywood studios eye boycott of states over strict abortion laws

PR Daily

Netflix, Disney and others are signaling that stringent statutes in places like Georgia, where lots of film and TV projects have been produced, would impel them to relocate. Hollywood studios want to send a message to lawmakers in Georgia and other states restricting abortion access: We will take our business elsewhere. The move is a reaction to a wave of new anti-abortion laws passed in states such as Georgia, Ohio, Missouri, Louisiana and Alabama.

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Finally, the PR industry takes a stand on unpaid internships

Communications Conversations

Last week, the PR Council, an association representing 110 top U.S. public relations firms, announced a new policy for its member firms: Pay your interns! My initial response? What took so damn long! Full disclosure: I had two unpaid internships in 1995 and 1996. It was not pleasant. This has been a lightning rod issue with college students and employers as far back as I can remember. And, for good reason. Not paying interns in 2019 is flat-out ridiculous.

PR in the age of voice search

PR in High Definition

Ask Alexa to set a timer for 5 minutes because that’s the time you’ll need to read this paper and swot-up on PR in the age of voice search. We’ve all seen the growing influence of Google Home, Alexa, Siri and Cortana, and know that more and more people are asking for their wisdom. The global tech giants behind these virtual assistants are fighting to get their bots smarter too – Apple recently poached Google’s AI chief in a bid to save Siri (and help it with its wisdom!).

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Prohibition Scores Double Win at the Prolific North Awards

Prohibition

Prohibition wins big at the Prolific North awards taking home Best Small PR Agency of the Year and Best Integrated Campaign 2019. Both are down to the hard work of everyone here and we are all thrilled with the new recognition these two accolades bring.

4 easy ways to promote your company content for free

Axia PR

How to make your content discoverable and shareable to generate new leads. Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services. Inbound Marketing Shared Media Earned media Owned media

Why To Embrace Online Reviews

5W PR

The e-commerce landscape is a world of constant change and evolution. One of the most significant changes in recent years has been the proliferation of online reviews. Indeed, reviews have spread all across the internet, and tend to pop-up regardless of whether or not you’re actively encouraging them. In this post, we’ll look at how to put reviews to work in favor of your business.

Get Famous Friday PR Tip: Muck Rack Tip

PR for Anyone

Hey everyone, it’s Christina Daves, with this week’s Get Famous Friday PR Tip. This week I want to talk about this really great resource called Muck Rack. With Muck Rack, you can sign up for the Muck Rack Daily. What Muck Rack is, is it’s basically the New … Update

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in the origins of military terms, building brand loyalty through content marketing, PR pros fears, and more. Here are the five most widely read stories this week on PR Daily : The origins and meanings of 15 common military terms. Infographic: How content marketing builds trust and brand loyalty. How to stop overservicing (and underwhelming) clients. How to make sure your Instagram posts don’t disappear. 5 nightmares that haunt PR pros.