Why you can usually kill that first (and probably the second) sentence
MAY 31, 2019
Unless your opening captures attention, creates interest and compels people to keep reading, delete it. To grab and keep attention, thrust your reader ‘into the midst of things.’. Do something for me. Pull up the last work email you sent (or just follow along in your head). What’s the first line? Is it a salutation, such as, “Hey, Nate!”. Fluff. Delete it. Onward. What’s the second line? Is it, “Hope you’re doing well!” or, “Glad it’s Friday!” or, “Can you believe it’s summertime?”.