Wed.Nov 11, 2020

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media.

Media 323
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How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty.

Agency 388
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Trending Sources

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3 tips to improve product value and visibility—and profit margins

Agility PR Solutions

Your business’s profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you must note, your profit margin is not just something […]. The post 3 tips to improve product value and visibility—and profit margins appeared first on Agility PR Solutions.

Marketing 135
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Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. Job specifications typically set out the skills needed for a role and are the start point for a performance review.

Tools 115
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at The Texas Tribune & The Seattle Times, Slate Hires Culture Writer

Cision

Katherine Long switches beats at The Seattle Times, Erin Douglas joins The Texas Tribune, and more.

Media 120

More Trending

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I’ll Take Iconic Communicator in 2020, Alex

HMA Public Relations

Jeopardy host, Alex Trebek had a legacy for helping people perform at their best. Alison encourages us to live out his legacy. Read more. The post I’ll Take Iconic Communicator in 2020, Alex appeared first on HMA Public Relations.

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Why do electoral polls fail? 4 takeaways for political pollsters from a customer insights researcher

Agility PR Solutions

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance. By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared on the morning after the 2020 elections. However, it is already fairly certain that pollsters […]. The post Why do electoral polls fail?

Survey 97
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Four ways to speed up your company’s website

Axia PR

Less page requests can mean more traffic. How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere.

Web 62
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Most say their company has failed at creating a diverse workplace

Agility PR Solutions

Changes in public opinion regarding workplace diversity are causing businesses to respond to employees’ expectations and take action to improve diversity. But according to new data from B2B ratings and reviews firm Clutch, more than half (54 percent) of American employees do not believe that their company has successfully created diversity in 2020.

Company 86
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.