Tue.Jul 14, 2020

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If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

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Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.

Tools 295
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Grow your PR Agency: 7 Strategies to Win New Clients

Prowly

Ask any agency what their biggest challenge is and they’ll tell you it’s finding new clients. You might think you can launch a revolutionary PR campaign and expect to be “discovered” by your target clients but that’s far from reality. PR agencies need to keep looking out for new clients and find avenues to grow. […]. The post Grow your PR Agency: 7 Strategies to Win New Clients appeared first on Prowly Magazine.

Agency 193
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A hard job made easy: 5 tips for delivering bad news to your boss

Agility PR Solutions

No one likes to get bad news and, more importantly, no one likes to give bad news, especially to their boss. In the military, like business, no one likes to be surprised by bad news and no one like to deliver bad news. In the COVID-19 business world, bad news comes too often. Delivering bad news in an […]. The post A hard job made easy: 5 tips for delivering bad news to your boss appeared first on Agility PR Solutions.

Trends 186
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today.

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More Trending

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The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process 7. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done?

Survey 136
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UK Media Moves including The Sunday Times, The Guardian, BBC News and more

Cision

Nicholas Hellen is now Transport Editor at The Sunday Times; Jessica Elgot returns to The Guardian; new titles for Nathalie Malinarich and Stuart Millar at BBC News.

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How 2020 Has Changed PR

Axia PR

The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Although they haven’t faded in the background, the focus on how to use them has drastically shifted. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118
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How declining attention spans impact your social media

Muck Rack

How declining attention spans impact your social media

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agencies: Consider these 3 things before you make the fulltime virtual leap

Agility PR Solutions

Every industry is speculating about the future of the physical office and whether or not our pandemic work from home experiment could morph into a permanent reality. As someone who once worked fulltime for a completely virtual agency, I say not so fast. While I’m sure some industries can go virtual and not miss a […]. The post Agencies: Consider these 3 things before you make the fulltime virtual leap appeared first on Agility PR Solutions.

Agency 92
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Washington’s NFL Franchise, and the Crisis created by its owner

The Stalwart Blog

Let’s talk about something completely unrelated to COVID, but no less of a crisis: the Washington Redskins. Or at least that’s what they used to be called. Full disclosure, I used to be a huge fan of that team 20 years ago. I stopped not because of their racist name, but because of their owner. By the way, Dan Snyder, sell the team no matter what you call it.

Crisis 78
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Some U.S. businesses are adapting quickly to COVID impacts—what are they doing right?

Agility PR Solutions

Brands and businesses of all sizes have experienced impacts from the COVID-19 crisis, but new research finds that many have reportedly pivoted enough in their operations to sustain their business through the crisis so far. A new report from asset management firm Principal Financial Group shares survey results detailing how businesses have responded to the […].

Crisis 85
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Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

There’s been a trend emerging during the coronavirus and civil unrest–one that’s flown under the radar a bit, but one I’m hoping we see more of in the years ahead. It’s the notion of CEOs sharing employee-only messages with external audiences. Microsoft’s Satya Nadella was probably one of the first to put this practice into place.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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3 Things Customer Success Managers Need to Be Effective

Inbound PR

When you're trying to introduce Customer Success (or Customer Experience ) in your organisation, you're obviously going to need a team. That team doesn't just consist of leadership people who will set up the vision and plan for the Customer Success organisation but you also need those who will take care of your customers, most often called Customer Success Managers (CSMs) - also called Client Success Managers or Customer Success Executives (CSEs).

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Are There Scholarships For Everything?

HMA Public Relations

You don't have to be the school's smartest or most athletic in order to receive a scholarship. So what does a high school student have to do in order to be considered for a scholarship? Learn more from Scott on how he was awarded a scholarship for being a paperboy. The post Are There Scholarships For Everything? appeared first on HMA Public Relations.

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Portland Girl Enters The Hoffman Agency World

The Hoffman Agency

By Brooklynn Loiselle, Intern. Having attended the University of Oregon, which was approximately 90 minutes from my hometown of Portland, I chose to study and pursue a career in PR because I love storytelling. However, when I first enrolled in college, I wanted to be a journalist because I thought that was the only career that would allow me to tell stories.

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Cut! A guide to severing adjudicators’ decisions

Practical Law Construction

Dickie v McLeish has come before the Scottish courts again on the issue of severing an adjudicator’s decision. The Inner House’s judgment is a helpful one stop shop for those considering the question of severance in respect of enforcing an adjudicator’s decision in both Scotland and England and Wales. . Background and earlier decisions. This issue of severance first arose because the adjudicator was found to have exceeded his jurisdiction by deciding issues where the dispute had not yet c

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Winning the Disinformation Wars

Scott Public Relations

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. For example: The legislative program that saves lives but can’t get that important point across because the explanation is lost in “wonkspeak”. The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange.