Mon.Feb 25, 2019

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Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While some seasoned professionals are hesitant to fully embrace this entity they don’t have much expertise on, others are heralding AI as the secret […].

Publicity 294
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Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Bus

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5 Lessons PR Pros Can Learn from Game of Thrones

Shift Communications

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story of powerful families playing a deadly game in the hopes of taking control of the Seven Kingdoms of Westeros.

Travel 140
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7 PR do’s and don’ts for the legalization of marijuana

Agility PR Solutions

It has been more than six years since November 2012, when Colorado and Washington became the first two states to make the first attempt for the legalization of marijuana. Both states became the first two states in the union to legalize recreational marijuana. We are thinking how cannabis went from Reefer Madnessto respectable Canada legalization. […].

Analysis 124
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Question of the Month: What Inspires Your Writing?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society.

Writing 75

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Why Case Studies Should Be a Part of Every Public Relations Strategy

5W PR

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. While they can be labor-intensive, case studies can do a lot to reach other prospective clients.

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4 in 5 workers say diverse leadership increases company revenue

Agility PR Solutions

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their […].

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#MediaMonday – Kim Quintero

HMA Public Relations

Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell […]. The post #MediaMonday – Kim Quintero appeared first on HMA Public Relations.

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7 employee engagement trends to expect this year

Agility PR Solutions

Employee engagement is top-of-mind in the HR industry these days. The tight job market is continuing, driving employers to work more diligently to retain workers who are apt to go elsewhere to seek the working environment they desire. Brands and businesses need to take steps now to hone their employee engagement strategies, advises employee wellness […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Factors That Will Determine Your PR Failure Or Success

PR Insiders

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think the following two factors are […].

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Journalists on the move – Week of February 25

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Peter Nicholas (@PeterAtlantic) as White House Correspondent, effective in March. Milwaukee Journal Sentinel: promotes James B. Nelson (@jamesbnelson) to Business Editor. New York Times: hires […].

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How to pitch op-eds: 8 tips from an editor

Muck Rack

How to pitch op-eds: 8 tips from an editor

Pitching 105
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Applying for Industry PR Awards: As Told by Michael Scott

Agility PR Solutions

The post Applying for Industry PR Awards: As Told by Michael Scott appeared first on Agility PR Solutions.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. Each year, I share a story of how this helped former students, but also I share my own experience. When I am back from my sabbatical, I will be sharing another story. I have been blogging now for nearly 13 years (WOW!

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Why the Oscars “Shallow” Duet was a Brilliant Marketing Move

Critical Mention

In “A Star is Born” Bradley Cooper and Lady Gaga unite, bringing their raw talent to put a unique spin on a classic tale of discovering a star. At this year’s 91st Academy Awards, Cooper’s vision was recognized with eight nominations, including Best Picture, Best Actress, Best Supporting Actor, and winning for Best Original Song. But this wasn’t what ultimately won over the hearts of millions.