Mon.Feb 25, 2019

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.

Why you should not avoid confrontation in a crisis

PR Daily

Many organizations try to “stay above the fray” when responding to spurious allegations, but sometimes you must speak out. Consider these tips. A PR colleague and I recently discussed a common PR problem: What can PR teams do to combat the online rumor mill?

Crisis 168

5 Lessons PR Pros Can Learn from Game of Thrones

Shift Communications

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R.

Travel 147

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. This article originally appeared on PR Daily in February of 2018. The internet, all things considered, is still new.

Web 163

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Personalize or perish—how your brand can improve its customer communications

Agility PR Solutions

ICYMI, personalization in communications is significantly impacting customer loyalty—and new research from fintech customer communications firm Broadridge Financial Solutions reveals the true extent of the damage when it’s not used properly.

More Trending

4 in 5 workers say diverse leadership increases company revenue

Agility PR Solutions

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?

How to respond when past actions become public

PR Daily

With social media and a culture of outrage, past missteps can come back to bite you. Here’s how a PR team should respond when old mistakes come to light. With today’s access to information and the ease of which people can share that information, a lot of skeletons are coming out of the closet.

Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR.

At the Oscars, marketers grab a share of the spotlight

PR Daily

Storytelling and prompt engagement after a product mention gave marketers the chance to woo viewers of the Academy Awards telecast. The golden statuettes weren’t the only prizes at Sunday night’s Academy Awards ceremony.

Film 141

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 PR do’s and don’ts for the legalization of marijuana

Agility PR Solutions

It has been more than six years since November 2012, when Colorado and Washington became the first two states to make the first attempt for the legalization of marijuana. Both states became the first two states in the union to legalize recreational marijuana. We are thinking how cannabis went from Reefer Madnessto respectable Canada legalization. […]. The post 7 PR do’s and don’ts for the legalization of marijuana appeared first on Agility PR Solutions.

These five types of pitches could earn you an award

PR Daily

Enter PR Daily’s 2019 Media Relations Awards to see if your announcement, influencer, trend, visual or product-focused pitch stands out. Enter by the early-bird deadline on March 8. The post These five types of pitches could earn you an award appeared first on PR Daily.

7 employee engagement trends to expect this year

Agility PR Solutions

Employee engagement is top-of-mind in the HR industry these days. The tight job market is continuing, driving employers to work more diligently to retain workers who are apt to go elsewhere to seek the working environment they desire.

Trends 101

#MediaMonday – Kim Quintero

HMA Public Relations

Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell […]. The post #MediaMonday – Kim Quintero appeared first on HMA Public Relations. Media Monday

Study: As trust sags, employees and the public want CEOs to step up

PR Daily

In Edelman research, three-quarters of respondents want top execs at the vanguard of social responsibility efforts—but how effectively are those honchos taking up that mantle? People trust their employers more than government officials or journalists, research reveals. That means business leaders can and should assume the reins of leadership.

Applying for Industry PR Awards: As Told by Michael Scott

Agility PR Solutions

The post Applying for Industry PR Awards: As Told by Michael Scott appeared first on Agility PR Solutions. Public Relations trends

How to pitch op-eds: 8 tips from an editor

Muck Rack

How to pitch op-eds: 8 tips from an editor

4 Factors That Will Determine Your PR Failure Or Success

PR Insiders

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world.

Why the Oscars “Shallow” Duet was a Brilliant Marketing Move

Critical Mention

In “A Star is Born” Bradley Cooper and Lady Gaga unite, bringing their raw talent to put a unique spin on a classic tale of discovering a star.

Question of the Month: What Inspires Your Writing?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”.

Journalists on the move – Week of February 25

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Peter Nicholas (@PeterAtlantic) as White House Correspondent, effective in March. Milwaukee Journal Sentinel: promotes James B. Nelson (@jamesbnelson) to Business Editor. New York Times: hires […]. The post Journalists on the move – Week of February 25 appeared first on Agility PR Solutions. Media Moves

Why Case Studies Should Be a Part of Every Public Relations Strategy

5W PR

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. While they can be labor-intensive, case studies can do a lot to reach other prospective clients.

Oscars Post-Show: Despite Shockers, Fan-Favorites Still Win

Zignal Labs

The post Oscars Post-Show: Despite Shockers, Fan-Favorites Still Win appeared first on Zignal Labs

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. Each year, I share a story of how this helped former students, but also I share my own experience. When I am back from my sabbatical, I will be sharing another story. I have been blogging now for nearly 13 years (WOW!), and it is still to this day one of my main channels to share my insights, perspectives, and stories.