How to Deliver a Genuine Corporate Apology [UML]
Sword and the Script
APRIL 15, 2017
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. It’s a bit like the playground, where one kid gets a little rough with another one.
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