PRSay

MARCH 29, 2019

The decisions you make in your job are more valuable than the work you do. That’s the truth, even though your current work environment may not reflect it. I was sharing this idea with one of my longtime personal coaching clients, a self-confessed workaholic and perfectionist. One of his team members had just delivered a project that was “good but not great.

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Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!).

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Steve Barrett on PR

MARCH 29, 2019

BCW is the latest PR agency to set out a new stall in a bid to differentiate itself in the market.

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Karen Freberg

MARCH 29, 2019

Adobe Summit was a whirlwind in the best of ways. The past four days have been filled with talks, meetings, sessions, and amazing experiences. Being part of the Adobe Insiders group was a true honor and privilege to be a part of. I was part of the 66+ amazing professionals who came from all over the world to collaborate, engage, and share the overall experience of what it was like to be at Adobe Summit in Las Vegas.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

MARCH 29, 2019

Beyond impressions, use these success factors to calculate the value of earned media coverage. Earned media coverage is a way to reach audiences and share your company’s message. A common way to make an announcement is to distribute a news release on a newswire. What does this actually do to reach audiences?

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Measurement Media 48

The Resolution Blog

MARCH 29, 2019

Part 1?—?How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel future campaigns and budget decisions.

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